Meta Platforms (META) Stock Soars 11% Following Muse AI App Store Domination

Key Highlights

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META shares climbed 11.4% during Monday’s trading session, fueled by enthusiasm surrounding its Muse AI assistant
The Muse application reached the top position on Apple’s App Store with 264,000 downloads in the United States on September 19
Wells Fargo upgraded its price objective from $640 to $796 while keeping an Overweight recommendation
Three subscription options are available for Muse—free, $20 monthly, and $100 monthly—establishing a revenue generation strategy
Year-to-date, META has gained 12.1% and maintains a P/E ratio of 25, sitting below the S&P 500’s average valuation

Shares of Meta Platforms (META) skyrocketed 11.4% during Monday’s session, reaching $741.25, as investors reacted positively to the rapid adoption of the company’s Muse AI personal assistant.

Meta Platforms, Inc., META

The substantial rally followed Muse’s ascent to the top ranking on Apple’s App Store. Additionally, Wells Fargo’s Ken Gawrelski increased his price forecast from $640 to $796 while reaffirming his Overweight stance on the stock.

Gawrelski highlighted that recent model releases and the promising early performance of Muse position Meta favorably ahead of its upcoming Meta Connect conference scheduled for September 23-24.

Data from SensorTower referenced by Wells Fargo revealed that Muse achieved a milestone with 264,000 U.S. downloads on September 19, while daily active users peaked at 448,000 on September 18.

🚨HUGE: Meta stock surged more than 11% in a single day after its AI agent Muse reached No. 1 on the US App Store.$META jumped to $741, adding roughly $190 BILLION in market value and recording its biggest one-day gain since April 2025.
Muse's breakout is giving investors the… pic.twitter.com/n0urhVZ2De
— Coin Bureau (@coinbureau) September 21, 2026

The U.S. launch of Muse occurred on September 8, introducing a personal AI assistant capable of handling emails, arranging travel plans, completing forms, and continuing operations even after closing the application. The platform is accessible through iOS, Android, muse.ai, and WhatsApp.

Within just five days of its debut, the application accumulated 600,000 downloads. This impressive initial momentum has drawn parallels to the launch success of ChatGPT.

Powered by Meta’s Muse Spark model, described by the company as its strongest model for task-oriented operations, the technology also drives Meta AI functionality across Facebook, Instagram, WhatsApp, Messenger, and Meta’s smart glasses.

Revenue Strategy Takes Shape

Meta has structured Muse with three tiers: a no-cost option and premium subscriptions priced at $20 and $100 per month. This tiered approach creates a clear monetization pathway for the company’s artificial intelligence investments.

In discussing the complimentary tier, CEO Mark Zuckerberg emphasized that the agent is designed to “make you money and save you money, and that is how it’s going to pay for itself.”

Mizuho’s Lloyd Walmsley characterized the Muse rollout as an important milestone in demonstrating tangible financial returns from Meta’s substantial AI expenditures.

META’s stock price has jumped 21% in the two weeks since Muse’s introduction. Monday’s impressive gains created a ripple effect, lifting CPU manufacturer stocks including Arm, Intel, and AMD.

Attractive Valuation Persists

Even after Monday’s substantial rally, META maintains a price-to-earnings multiple of approximately 25, remaining under the S&P 500’s overall average.

The company is projected to achieve 26.5% revenue growth this year, reaching $254.1 billion, with these estimates not yet factoring in any potential Muse contributions.

Currently trading around $741, the stock remains slightly below its 52-week peak of $770.60.

Additional AI product reveals are anticipated at the Meta Connect conference taking place September 23-24.