TLDR
- DJT shares gained ground intraday on Thursday following a streak of six consecutive down sessions.
- Third-party analytics platform Similarweb calculated Truth Social’s September daily active users at 260,000, down from a June 2025 high of 420,000.
- Company filings reveal an 89% revenue surge quarter-over-quarter, even as Truth Social advertising income weakened.
- Tokenized DJTB shares declined roughly 8% in the 24-hour period ending Thursday morning.
- The DJTB token from Binance provides financial exposure to Trump Media performance while excluding direct equity ownership and shareholder voting privileges.
Trump Media shares reversed early Thursday losses while fresh data revealed declining visitor numbers on its Truth Social platform. The stock reached $7.34 approximately 12:40 p.m. Eastern time, climbing from a morning low near $7.10.
The intraday recovery marked the first upward movement after Trump Media & Technology Group (NASDAQ: DJT) recorded six straight losing sessions. The Washington Post released the traffic data following Wednesday’s closing bell. Thursday’s trading session remained active at press time.
Trump Media & Technology Group Corp., DJT
DJT Shares Reverse Course After Consecutive Selloff
Trump Media finished Wednesday’s session at $7.22, registering a 6.84% decline. The stock had tumbled from $8.65 on October 6, representing a 16.5% decrease over the six-session period.
Wednesday’s downturn occurred amid widespread market weakness following U.S. inflation data showing a 3.7% annual increase for September. The Nasdaq composite index dropped 1.88% as technology and financial sectors experienced broad selling pressure.
Truth Social User Traffic Shows Significant Decline
Similarweb’s analysis calculated approximately 260,000 daily active Truth Social users during September 2026, representing a sharp decline from the platform’s June 2025 peak of roughly 420,000 users. This comparison spans a fifteen-month timeframe.
The analytics provider’s data also indicated annual traffic decreased by more than 30%. These figures represent third-party calculations rather than official metrics published by Trump Media. The measurements track user activity rather than advertising performance or subscription revenue streams. The company has yet to disclose September advertising figures.
Trump Media’s portfolio encompasses Truth Social alongside its Truth+ streaming service and Truth.Fi financial offerings. Meanwhile, Binance’s expansion into U.S. shares features blockchain-enabled stock products tied to publicly traded corporations.
Revenue Growth Amid Advertising Headwinds and Token Performance
Trump Media’s quarterly disclosure for the June period showed declining Truth Social advertising income compared with the prior year. Despite this, total quarterly revenue climbed 89% to reach $1.67 million, supported by barter advertising arrangements, streaming subscriptions, and asset management fees. The company’s second-quarter net loss totaled $238.1 million according to regulatory filings.
Thursday morning trading showed DJTB, the tokenized instrument tracking DJT, trading near $7.17, representing an approximate 8% decline over the preceding 24 hours. Separately, Kraken recently outlined plans to offer tokenized shares in the UAE.
Binance introduced DJTB trading on August 26. While issuer BTech Holdings Limited maintains custody of the underlying securities, token purchasers receive financial exposure without acquiring actual DJT shares or associated voting rights. DJTB’s continuous 24-hour trading cycle prevents direct price-change comparisons with Nasdaq’s standard trading hours.
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