TLDR
- Trump Organization’s $1 billion Dubai tower will accept cryptocurrency payments for luxury condos
- Prices range from $1 million to $20.4 million for penthouses
- Project developed in partnership with Dar Global, expected completion in 5 years
- Eric Trump will speak at TOKEN2049 crypto conference in Dubai
- The Trump family continues expanding their crypto ventures beyond NFTs into advisory roles and digital assets
The Trump Organization is breaking new ground in Dubai’s luxury real estate market with plans to accept cryptocurrency payments for condominiums in its upcoming $1 billion Trump Tower Dubai project. The announcement marks another step in the Trump family’s growing involvement in the digital asset space.
Eric Trump, Executive Vice President of the Trump Organization and son of U.S. President Donald Trump, confirmed the development in recent statements to UAE media. “This is going to be the first large-scale project that takes Bitcoin to buy units,” Eric said. “That’s exciting because I love that world and believe in cryptocurrency.”
The luxury tower represents the Trump Organization’s latest venture into Dubai’s booming property market. It follows existing partnerships with developers on two golf developments in the city.
The new project is being developed in collaboration with Dar Global, a London-listed real estate company known for luxury projects in the Middle East. The two entities have previously worked together on Trump-branded developments in Oman and Saudi Arabia.
Luxury Living With Crypto Access
The Trump International Hotel and Tower, announced earlier this year, will feature a branded hotel, luxury residences, a private clubhouse, and what’s being promoted as the world’s highest pool. Construction is expected to begin in late 2025 with completion projected for around 2030.
Prices for the condominiums start at $1 million for three- and four-bedroom units. The development will also include two penthouses priced at $20.4 million each. While specific details about which cryptocurrencies will be accepted haven’t been released, the payment option will only apply to condominium units, not hotel rooms.
Ziad El Chaar, CEO of Dar Global, described the upcoming Trump Tower Dubai as “among the most ambitious Trump-branded residential towers in the world.” The project will include an ultra-luxury hotel and a members-only clubhouse called The Trump Private.
Full details about the project’s location, architecture, and interior design are expected to be released by the end of 2025. The development aims to combine luxury living with cutting-edge payment options in a city that’s becoming known for both.
Growing Crypto Portfolio
The Dubai tower announcement is just the latest chapter in the Trump family’s expanding involvement in the cryptocurrency space. What began with branded NFTs has evolved into a diverse portfolio of digital asset ventures.
The family’s crypto activities now include meme coins, digital asset projects, collaborations with crypto companies, and possible integration of crypto into Truth Social, the social media platform owned by Trump Media & Technology Group.
In a recent letter to shareholders, Truth Social revealed it is considering launching a crypto token and wallet around its Truth+ streaming video service. “As part of a rewards program, we’re exploring the introduction of a utility token within a Truth digital wallet,” the company stated.
Eric Trump has also taken on an advisory role with Japan-based firm Metaplanet, which praised his “business acumen, appreciation for the Bitcoin community, and global hospitality experience.”
He is scheduled to appear at TOKEN2049 in Dubai, one of the region’s largest crypto conferences, where he will speak on a panel hosted by entrepreneur and crypto investor Justin Sun. The appearance will provide an opportunity to market the Trump Tower Dubai to crypto investors.
Dubai has positioned itself as both a luxury real estate hub and an emerging center for cryptocurrency, attracting blockchain companies and investors. This convergence makes the city a fitting location for a high-end development that accepts digital currency paymen
The acceptance of cryptocurrency for real estate transactions could help reshape how high-end properties are bought and sold internationally. As construction begins on Trump Tower Dubai in late 2025, it may serve as a test case for the integration of digital assets into luxury real estate.
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