TLDR
- Japanese investment firm Metaplanet has appointed Eric Trump to its new Strategic Board of Advisors
- The board aims to help drive Bitcoin adoption and strengthen Metaplanet’s position as a treasury firm
- Metaplanet currently holds over 3,200 BTC, recently acquiring 150 BTC for approximately $12.5 million
- Eric Trump has emerged as a figure in the crypto world, having ties to World Liberty Financial, a Trump family crypto venture
- Trump previously endorsed Ethereum in February 2025 but later removed part of his post after ETH dropped 30%
Japanese investment company Metaplanet has named Eric Trump as the first member of its newly established Strategic Board of Advisors. The Tokyo-based firm announced the appointment on Friday, March 21, 2025, as part of its ongoing efforts to expand in the Bitcoin space and strengthen its position as a leading Bitcoin treasury company.
Metaplanet’s CEO Simon Gerovich shared the news in a post on X (formerly Twitter). He stated that Trump’s “business expertise and passion for BTC will help drive our mission forward as we continue building one of the world’s leading Bitcoin Treasury Companies.”
Metaplanet is thrilled to welcome Eric Trump to our newly formed Strategic Board of Advisors. His business expertise and passion for BTC will help drive our mission forward as we continue building one of the worldâs leading Bitcoin Treasury Companies.
Welcome aboard @EricTrump! pic.twitter.com/c0bpC1ojcg
— Simon Gerovich (@gerovich) March 21, 2025
Eric Trump is the son of current US President Donald Trump. He is known for his work in real estate and finance. According to Metaplanet, his business skills and global perspective will be helpful to the company’s growth plans.
“We are honored to welcome Eric Trump as the first member of our Strategic Board of Advisors and look forward to welcoming him to our annual meeting,” said Simon Gerovich in the company’s press release. “His business acumen, love of the Bitcoin community and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision.”
The company did not reveal many details about Trump’s specific role on the advisory board. They only mentioned that his appointment shows their commitment to bringing in top-tier advisory talent to help with their strategic goals.
Metaplanet described its new advisory board as a group that will include “influential voices, speakers and thought leaders from around the world.” These people will be “committed to furthering the Bitcoin mission and advancing financial innovation.”
This is not Eric Trump’s first involvement in the cryptocurrency world. In recent months, he has become more visible in the crypto space. He has ties to World Liberty Financial, a Trump family crypto venture that launched in September 2024.
Trump’s post on X didn’t go to plan
Since then, Trump has publicly endorsed both Bitcoin and Ethereum investing on X. However, one of his Ethereum endorsements from February didn’t work out well. When ETH was trading around $2,900, he posted on X that it was “a great time to add Ethereum” and added “thank me later.”
About five weeks after that post, Ethereum’s price dropped more than 30% to $1,900. Following this price drop, Trump appears to have had second thoughts. He went back to his original post and removed the “thank me later” part.
Metaplanet is one of Japan’s largest corporate Bitcoin holders. As of Friday, March 21, the company holds over 3,200 BTC in its treasury. The firm continues to expand its Bitcoin holdings actively.
Just a few days before the Trump announcement, on March 18, Metaplanet acquired an additional 150 BTC. This purchase cost approximately 1.8 billion yen, which was around $12.5 million at the time of the transaction.
The Japanese investment firm also stated that they are working on developing new financial products. However, they did not provide any specific details about these upcoming offerings in their press release.
Metaplanet’s strategy aligns with a growing trend of companies adding Bitcoin to their corporate treasuries. This approach has gained traction in recent years as firms look for ways to diversify their holdings and hedge against inflation.
The appointment of Eric Trump to Metaplanet’s advisory board comes at a time when cryptocurrency adoption continues to grow worldwide. More companies and institutions are exploring ways to incorporate digital assets into their business strategies.
As Bitcoin maintains its position as the leading cryptocurrency by market cap, firms like Metaplanet are positioning themselves to benefit from its potential long-term growth. The addition of high-profile advisors like Trump may help these companies gain more visibility in the increasingly competitive crypto space.
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