TLDR:
- Tom Holland launched Bero, a new premium non-alcoholic beer brand
- Zendaya and Holland appeared in coordinating burgundy outfits at NYC launch event
- Zendaya wore a custom Louis Vuitton leather gown with plunging neckline
- Earlier in the day, Zendaya was spotted wearing a Bero baseball cap ($40)
- Holland announced Bero on Instagram Oct 16, citing it as result of his sobriety journey
Tom Holland unveiled his new premium non-alcoholic beer brand, Bero, at a launch event in New York City on October 24, 2024. The 28-year-old actor, known for his role as Spider-Man, hosted the celebration at Corner Bar, drawing attention from both industry insiders and fans.
Holland first announced Bero on October 16 through his Instagram account, sharing that the brand emerged from his personal journey with sobriety. “Bero was born out of a personal journey and I couldn’t be prouder to be launching it today,” Holland wrote in his social media announcement. “After a year in the making, I am so excited to finally share this.”
The launch event attracted additional spotlight as Holland’s girlfriend, actress Zendaya, showed her support by attending in coordinated attire. The couple arrived at the venue holding hands, both dressed in complementary burgundy ensembles that caught the attention of photographers and guests alike.
Zendaya wore a custom Louis Vuitton leather gown designed by Nicolas Ghesquiere. The floor-length dress featured a plunging neckline, spaghetti straps, and a thigh-high slit. She completed her look with black Christian Louboutin So Kate pumps, priced at $795, and minimal Bulgari jewelry.
Tom Holland and Zendaya posing together at Tom’s BERO launch event.
— Pop Base (@PopBase) October 25, 2024
Holland matched his partner’s color scheme with a wine-colored t-shirt, paired with black straight-leg pants and white Prada sneakers. The coordinated appearance added a personal touch to the business launch, highlighting the couple’s support for each other’s ventures.
Earlier in the day, Zendaya was spotted around New York City wearing a Bero baseball cap, which retails for $40 on the company’s website. She paired the promotional merchandise with a casual all-white outfit and carried a Louis Vuitton Neverfull tote.
The launch party featured the couple mingling with guests while showcasing the new non-alcoholic beverage. Attendees had the opportunity to sample the premium non-alcoholic beer and learn about the brand’s mission and development process.
The event marks Holland’s first venture into the beverage industry, joining a growing market for non-alcoholic alternatives. Bero positions itself as a premium option in the alcohol-free category, targeting consumers who seek sophisticated alternatives to traditional alcoholic beverages.
The couple’s appearance at the launch adds another chapter to their public journey together. They first met in 2016 while filming “Spider-Man: Homecoming” and began as friends before their relationship turned romantic, which became public knowledge in 2021 when photos emerged of them kissing in Holland’s car.
Throughout their relationship, Holland and Zendaya have maintained a relatively private approach to their personal lives. In a 2023 interview with The Hollywood Reporter, Holland expressed their stance on privacy: “Our relationship is something that we are incredibly protective of and we want to keep as sacred as possible. We don’t think that we owe it to anyone, it’s our thing, and it has nothing to do with our careers.”
The launch of Bero represents a new professional direction for Holland, expanding beyond his acting career into entrepreneurship. The brand’s creation stems from his personal experience with sobriety, though specific details about the product development process have not been disclosed.
Zendaya’s support extended beyond her presence at the launch event. Her stylist, Law Roach, shared a video of her outfit on social media, set to Coco Jones’ “Most Beautiful Design” featuring Future and London On Da Track.
The couple has previously displayed their fondness for coordinated fashion choices. In September 2024, they were photographed wearing matching white ribbed tank tops during a casual date in Calabasas, California.
The Bero launch event concluded successfully, with guests departing from Corner Bar into crowds of waiting fans and photographers. The brand’s products are now available for purchase through their official website.
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