TLDR
- Zora Network is launching its ZORA token on April 23, 2025, with a 10% airdrop of total supply.
- The airdrop will distribute 1 billion ZORA tokens to eligible users from two snapshot periods.
- Binance has confirmed listing ZORA, with potential Coinbase listing expected given their investment.
- Pre-market trading suggests a launch price around $0.02-$0.03, valuing the airdrop at approximately $30 million.
- Despite the upcoming launch, Zora Network has seen an 80% decline in user activity over the past year.
Zora Network, an NFT-focused layer-2 solution, is set to launch its ZORA token on April 23, 2025, with plans to distribute 10% of the total token supply through an airdrop to early platform users. The launch comes after the project raised $60 million from investors including Coinbase Ventures and Haun Ventures.
$ZORA will be live on April 23, 2025. pic.twitter.com/yZdjlnDohH
— zora (@zora) April 20, 2025
The Coinbase-supported platform will distribute 1 billion ZORA tokens from its total supply of 10 billion. Eligible users will receive tokens based on platform activity captured during two snapshot periods: from January 1, 2020, to March 3, 2025, and from March 3, 2025, to April 20, 2025.
Zora has gained attention for its on-chain social media capabilities and NFT marketplace features. Recent statistics show the network has processed over 87 million transactions across more than 6 million active addresses, with nearly 3.5 million contracts deployed on the platform.
Token Distribution and Exchange Listings
According to the official tokenomics, beyond the 10% allocated for the airdrop, 20% of tokens will go toward community incentives and another 20% to the treasury. The team will retain 18.9% of the supply, while 26.1% is reserved for strategic contributors. The remaining 5% has been set aside for liquidity purposes.
$ZORA is planned to launch with a total supply of 10,000,000,000 on Base.
Check out the allocation information below: pic.twitter.com/GWiMqutpKC
— zora (@zora) March 3, 2025
Binance has officially announced it will list the ZORA token on April 23 via its Binance Alpha platform. The exchange will also offer a separate airdrop of 4,276 ZORA tokens to users who have made purchases of at least $50 on Binance between March 22 and April 20, 2025.
Many in the crypto community expect Coinbase will also list the token, given their investment in the project. However, no official announcement has been made by Coinbase as of yet.
Price Expectations and Market Outlook
The ZORA token is currently trading at approximately $0.03 on pre-market platforms. At this price, the total airdrop would be valued at around $30 million, with the project’s fully diluted market cap near $300 million.
Some market experts predict the launch price will fall between $0.02 and $0.03, though these figures are speculative and the actual price could vary at launch. As with most token airdrops, investors should expect price volatility in the early trading hours.
The token launch comes during a challenging period for the NFT market. According to Binance research, total sales volume across the top 10 blockchains decreased by 12.4% last month, indicating weaker buyer interest in the NFT space overall.
Platform Performance and Recent Controversies
Despite the buzz around the token launch, data from Dune Analytics shows that user activity on the Zora Network has dropped by more than 80% over the past year. The platform currently attracts about 37,000 active addresses per day, a fraction of its peak activity.
Zora’s integration with Base, Coinbase’s layer-2 project, recently made headlines when they tokenized a post from X titled “Base is for everyone.” The ERC-20 token generated over $30 million in trading volume within 12 hours but sparked controversy when its price fell 99% within four hours.
Some users accused Base of running a “pump and dump” scheme, though Base denied these allegations. The incident raised questions about transparency in projects connected to Zora and how such tokens are promoted.
Zora Network functions as both an NFT marketplace and a protocol that enables third parties to build and sell NFTs. This dual functionality has helped it attract attention from major investors despite the cooling NFT market.
The upcoming airdrop represents one of the largest token distributions in 2025 so far. For eligible users who participated in the platform before the snapshot deadlines, the airdrop could provide a reward for early adoption.
Traders should note that like many token launches, the initial price may experience high volatility. The distribution of tokens to early users could lead to immediate selling pressure as some recipients may choose to cash out their airdrop rewards.
The Zora token launch takes place against a backdrop of evolving sentiment around “content coins” and creator tokens, with ongoing debates about their long-term utility and value proposition.
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