How Crypto Startups Use Kooc Media to Get Press Coverage Fast

Getting press coverage as a crypto startup has never been easy. Journalists at major publications receive hundreds of pitches a week, most of which go unanswered. For projects working to tight launch timelines, waiting weeks for a maybe isn’t an option. That’s the gap Kooc Media was built to fill.

Kooc Media is a specialist crypto PR agency that offers guaranteed media placements across a network of finance, blockchain and technology publications. The agency has been operating since 2017 and works with crypto projects at every stage, from pre-launch tokens to established blockchain platforms looking to expand their press footprint.

“The number one complaint we heard from crypto founders when we started was simple — they couldn’t get coverage,” said Michelle De Gouveia, spokesperson for Kooc Media. “They’d pay an agency, wait three weeks, and end up with nothing to show for it. We set out to fix that.”

Guaranteed Placements, Not Empty Promises

The core difference between Kooc Media and most other crypto PR agencies comes down to ownership. Kooc Media doesn’t just distribute press releases and hope for pickups. The agency owns and operates a portfolio of established news websites, including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing.

These aren’t new or low-traffic sites. They’re publications that have been built up over years with consistent editorial content, organic search traffic and genuine readership. When a client books a campaign, their article is published directly on these sites. No pitching. No waiting. No uncertainty.

The full list of Kooc Media’s owned publications can be viewed at kooc.co.uk/sites/.

This owned-media model is what allows the agency to guarantee results. Every package comes with a defined number of placements on named websites. Clients know exactly where their article will appear before they commit.

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Built for the Way Crypto Moves

Timing can make or break a crypto announcement. A token listing, a mainnet launch, a major partnership — these moments have a short shelf life. If press coverage lands three days late, the conversation has already moved on.

Kooc Media offers same-day publishing. A press release submitted in the morning can be live across multiple publications by the end of that business day. This is only possible because the agency controls its own editorial pipeline. There are no external editors to chase, no approval queues and no competing stories to wait behind.

For projects that need even broader reach, the agency also distributes through a large partner network and major newswire services. Higher-tier packages can place articles on outlets like Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-affiliated platforms.

Details on all available crypto PR packages can be found at kooc.co.uk/crypto-pr/.

No Marketing Team? No Problem

A common challenge for crypto startups is that they simply don’t have the people to handle PR. The founding team is usually made up of developers, product leads and maybe a community manager. Writing press releases and managing media outreach falls outside their skill set and their available time.

Kooc Media solves this with its managed PR service. The agency’s editorial team takes on the entire process. Clients provide the basic information about their announcement — what happened, why it matters, any relevant links and quotes — and the Kooc Media team writes, edits, publishes and distributes the article.

This means a two-person development team building a DeFi protocol can have professional press coverage live on multiple high-authority websites without ever writing a single line of marketing copy themselves.

What Crypto Projects Actually Get

Every Kooc Media campaign includes a set of concrete deliverables. There are no vague metrics or estimated impression counts. Clients receive live, clickable URLs for every placement along with domain authority data for each publication.

A typical campaign might include publication on three to five in-house websites, distribution to a partner network of additional crypto and finance sites, and an optional newswire push to mainstream financial media. Some packages also include homepage banner placements for added visibility during the first 24 to 48 hours after publishing.

For projects that care about search engine rankings — and most do — the SEO benefit of these placements is significant. Backlinks from high-authority news domains send strong trust signals to Google, which can directly improve where a project’s website ranks in search results. A single well-placed press release can do more for a project’s search visibility than months of lower-quality link building.

The Clients Behind the Campaigns

Kooc Media’s client list covers a broad cross-section of the crypto industry. Token projects preparing for initial listings make up a large portion of the business, but the agency also works with crypto exchanges, wallet providers, NFT marketplaces, blockchain gaming studios, DeFi lending platforms and Layer 2 scaling solutions.

Increasingly, the agency is also working with fintech companies that use blockchain technology as part of their infrastructure without being pure crypto plays. These companies need coverage that reaches both the blockchain community and the wider financial press — something Kooc Media’s dual distribution model is well suited to deliver.

“We’ve seen a real shift over the past couple of years,” said De Gouveia. “It used to be mainly small token projects reaching out. Now we get enquiries from venture-backed companies, regulated fintech firms and even some traditional finance brands that are moving into digital assets. The need for credible press coverage cuts across all of them.”

Why Press Coverage Still Matters in Crypto

Social media and community channels like Telegram and Discord still play a big role in how crypto projects communicate with their audiences. But press coverage serves a different function. It acts as third-party validation.

When a project is featured on a recognised news publication, it tells investors, partners and potential users that the project is being taken seriously outside of its own community. It gives founders something to reference in pitch decks and investor calls. It provides search engine visibility that social posts simply cannot match.

As the crypto industry continues to attract regulatory scrutiny and institutional capital, the bar for credibility keeps rising. Press coverage on established financial and technology publications has become a baseline expectation rather than a nice-to-have.

Kooc Media Also Covers iGaming

Beyond crypto and fintech, Kooc Media operates a dedicated PR service for the iGaming sector. This includes online casinos, sports betting platforms and gambling technology companies. The same model of guaranteed placements and same-day distribution applies. Full details are available at kooc.co.uk/gambling-pr/.

About Kooc Media

Kooc Media is a specialist PR distribution agency focused on the crypto, fintech, technology and iGaming industries. The company runs its own network of news publications and distributes through an extensive partner network, providing guaranteed media coverage with fast turnaround. Operating since 2017, the agency has delivered press campaigns for hundreds of blockchain and financial technology projects worldwide.

Kooc Media’s Crypto PR packages are available now through the company’s website at https://kooc.co.uk.