TLDR:
- 50 Cent signs $15 million deal for six-show Las Vegas residency at Planet Hollywood
- Shows scheduled from December 27, 2024 to January 4, 2025, including New Year’s Eve
- His 2023 Final Lap Tour grossed over $103 million across 83 shows worldwide
- Special New Year’s Eve show will feature his Sire Spirits brand
- Venue capacity is 7,000 at PH Live at Planet Hollywood Resort & Casino
Curtis “50 Cent” Jackson is set to make his Las Vegas residency debut with a lucrative $15 million deal for six shows at PH Live in Planet Hollywood Resort & Casino.
The “50 Cent: In Da Club” residency will run from December 27, 2024, through January 4, 2025, including a special New Year’s Eve performance.
The deal marks a notable moment for hip-hop in Las Vegas, as residencies have traditionally been dominated by pop, rock, and country artists. The 7,000-capacity venue will host 50 Cent alongside other major acts like Garth Brooks, Shania Twain, and The Eagles during the December period.
The rapper’s residency comes after his successful Final Lap Tour in 2023, which generated over $103 million across 83 shows worldwide. This achievement made him only the second rapper at the time to surpass the $100 million mark on tour, following Drake. Since then, Nicki Minaj and Travis Scott have also joined this exclusive club.
50 Cent plans to leverage the fixed venue to enhance his performance production.
“I get to take it up a notch with the production value of the show and put on a special show,”
he told Billboard. The rapper intends to incorporate film production elements and dream sequences into his performances, taking advantage of the venue’s permanent setup.
The New Year’s Eve show will feature additional promotion for his Sire Spirits brand, adding another revenue stream to the already profitable venture. This integration of his business interests aligns with 50 Cent’s reputation as a savvy entrepreneur.
The residency schedule includes shows on December 27, December 28, December 30, December 31, January 3, and January 4. Fans can expect to hear his biggest hits, including “In Da Club,” “Candy Shop,” “P.I.M.P.,” and “21 Questions.”
In his official statement about the residency, 50 Cent expressed his enthusiasm: “I always bring the energy, and Las Vegas is the perfect spot to create an unforgettable experience for my fans. We’re talking big production, surprises, and the ultimate New Year’s Eve party for my Vegas residency.”
The fixed location allows 50 Cent to maintain a high-production show without the logistics of touring. This setup enables him to incorporate more complex technical elements and production values that wouldn’t be practical in a touring environment.
Las Vegas has hosted concert residencies for over 70 years, dating back to Elvis Presley. The city continues to attract major artists across various genres, with PH Live at Planet Hollywood Resort & Casino currently hosting Shania Twain’s “Come on Over” residency through February 2025.
The rapper plans to modify his setlist throughout the residency and include songs that weren’t performed during his recent tour. He aims to create unique transitions between songs and incorporate new production elements specific to the venue.
50 Cent’s move to Las Vegas follows other hip-hop artists who have recently secured residencies in the city. Acts like Wu-Tang Clan and Nas have paved the way for rap artists to establish themselves in the Vegas entertainment scene.
The residency deal demonstrates 50 Cent’s continued ability to remain relevant in the music industry while expanding his business ventures. His recent activities include winning Hustler of the Year at the BET Hip Hop Awards and maintaining an active presence on social media with over 34 million Instagram followers.
Tickets for all six shows of the “50 Cent: In Da Club” residency are currently available for purchase. The combination of his extensive catalog of hits and the promised production value suggests these shows will attract both long-time fans and new audiences to the Vegas Strip.
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