Why AI Companies Are Turning to Kooc Media for Press Coverage

Building a great AI product is one thing. Getting people to know about it is another. For most AI companies, press coverage is one of the most effective ways to build credibility, attract investors and reach new customers. But securing that coverage consistently, and in the right publications, is something many businesses find difficult to do on their own.

Kooc Media is a PR distribution agency that has been working with fast-moving technology and finance businesses since 2017. The agency has now opened a dedicated service line for AI companies, covering everything from AI SaaS platforms and agent-based tools to LLM applications, AI infrastructure providers and automation software businesses.

The Problem With Generic PR for AI Businesses

Most PR agencies are generalists. They work across industries, maintain broad media contacts and pitch stories to whoever might be interested. For some businesses that approach works fine. For AI companies it often falls short.

The audience that matters most to AI businesses — developers, investors, early adopters, technology decision-makers — tends to gather around a specific set of publications. Finance and technology news sites, crypto and Web3 media, and specialist tech platforms are where these readers spend their time. Getting into those publications requires direct access, not cold outreach to journalists who may or may not be interested.

Kooc Media is built differently. Rather than relying purely on third-party outreach, the agency owns and operates its own portfolio of publications. Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing are all in-house brands with established audiences in finance and technology. Clients receive guaranteed placements across these sites as part of every campaign. All of Kooc Media’s owned media brands are listed on the Kooc Media sites page.

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That guaranteed placement model is what separates Kooc Media from most agencies. Clients know before a campaign begins that their press release will be published, not pitched and hoped for.

What the AI PR Service Looks Like in Practice

Kooc Media’s AI PR service is designed to be easy to use, even for companies that have never run a PR campaign before.

The agency’s internal editorial team writes the press release. Clients provide the details, the team shapes it into a well-written article that suits the publications it is going to, and the piece goes out for approval before anything is published. Once approved, distribution happens the same day through the in-house network of owned publications.

From there the press release moves through Kooc Media’s wider partner distribution network, which spans hundreds of websites and thousands of syndicated outlets. Clients on premium packages also receive placements through major business and financial media channels, with coverage appearing on platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds, among others.

After distribution is complete, clients receive a full report with live links to every placement. These links serve multiple purposes — they are useful for sharing with investors, can be featured on a company’s own website as press mentions, and provide genuine backlink value for search engine visibility.

Michelle De Gouveia, spokesperson for Kooc Media, commented: “The AI industry moves fast and PR needs to move just as quickly. When a company closes a funding round, launches a new product or announces a major partnership, they need coverage that same day — not in two weeks. That is what we deliver. And because we own our own publications, we can guarantee placements rather than just promise to try.”

AgentLocker.ai — Included Free With Every AI Campaign

As part of its AI-focused offering, Kooc Media has built and launched AgentLocker.ai, a directory dedicated entirely to AI tools and agents.

The directory is structured to help people find AI-powered products across a wide range of categories including content creation, automation, coding assistance, productivity, data analysis, customer support, marketing and more. It is aimed at users who are actively looking for AI tools and want a reliable place to search and compare their options.

Every client that runs an AI PR campaign with Kooc Media is included in the AgentLocker.ai directory as a standard part of the package, with no additional fee attached. This means that alongside the press coverage generated by the campaign, clients also gain a permanent presence in a growing directory that is visited by people specifically searching for AI tools.

Press coverage has a natural lifespan. A news article generates traffic and attention when it is published, and that interest tends to trail off over time. A directory listing works differently — it sits in search results and continues to bring in visitors for as long as it is live. Combining both gives AI companies a more complete approach to building online visibility.

Michelle De Gouveia added: “We created AgentLocker.ai because we wanted to give AI companies something that lasted beyond the initial press release. A directory listing keeps working in the background. People searching for tools in a specific category will find our clients there, and that is the kind of ongoing visibility that is genuinely useful for a growing business.”

Cross-Industry Reach for AI Companies Operating in Multiple Verticals

AI does not exist in a vacuum. Many of the most interesting AI companies are building products that serve specific industries — finance, crypto, online gaming, healthcare, legal tech and others. Kooc Media’s experience across several of these sectors means AI companies can reach audiences in adjacent industries as part of the same campaign.

For AI businesses with a presence in blockchain, DeFi or Web3, Kooc Media’s crypto PR service can be combined with the AI offering to speak to both audiences. For companies developing AI applications for the online gambling and gaming sector — whether in personalisation, compliance, fraud detection or player engagement — the agency’s gambling PR service provides access to iGaming-specific media networks and publications.

This flexibility makes Kooc Media a strong option for AI companies whose product does not fit neatly into a single category.

No In-House PR Team Required

One of the more practical advantages of working with Kooc Media is that clients do not need any existing PR infrastructure to get started. There is no requirement for an in-house communications team, an existing media strategy or prior experience running PR campaigns.

The agency handles writing, distribution and reporting end to end. For AI startups and scale-ups where the team is focused on product development rather than marketing, this removes a significant barrier to running effective PR activity.

Campaigns can be launched quickly, results are transparent and every placement is documented with a live link.

Get Coverage for Your AI Company

Whether you are preparing to launch a new AI tool, announcing a funding round, entering a new market or simply looking to build a stronger media presence, Kooc Media’s AI PR service is structured to deliver results without the complexity of traditional agency relationships.

Kooc Media’s AI packages are available now through the company’s website at https://kooc.co.uk.