TLDR
- Strategy (formerly MicroStrategy) acquired 3,459 BTC for $285.8 million, bringing total holdings to 531,644 BTC worth over $45 billion.
- The company funded the purchase by selling nearly 960,000 shares of its Class A common stock.
- Strategy’s Bitcoin holdings now yield an 11.4% year-to-date return for 2025, with an average cost basis of $67,556 per coin.
- The purchase comes amid volatile markets and escalating US-China trade tensions under President Trump.
- MicroStrategy’s stock performance is closely tied to Bitcoin price fluctuations, outperforming the broader market with a 6.1% rise compared to S&P 500’s 7.8% decline.
Strategy, formerly known as MicroStrategy, has expanded its Bitcoin holdings with a fresh purchase of 3,459 BTC for approximately $285.8 million. This latest acquisition, completed between April 7 and April 14, brings the company’s total Bitcoin holdings to an impressive 531,644 BTC.
Strategy has acquired 3,459 BTC for ~$285.8 million at ~$82,618 per bitcoin and has achieved BTC Yield of 11.4% YTD 2025. As of 4/13/2025, we hodl 531,644 $BTC acquired for ~$35.92 billion at ~$67,556 per bitcoin. $MSTR $STRK $STRFhttps://t.co/hJCquZc5HJ
— Strategy (@Strategy) April 14, 2025
The company revealed in an April 14 filing that it paid around $82,618 per Bitcoin for this latest batch. Strategy’s total Bitcoin investment now stands at approximately $35.92 billion, with the current value exceeding $45 billion at today’s prices.
To fund the purchase, Strategy sold nearly 960,000 shares of its Class A common stock through its at-the-market program, generating about $285.7 million. This move aligns with Executive Chairman Michael Saylor’s long-standing strategy of leveraging equity to acquire more Bitcoin.
This purchase comes just weeks after a previous acquisition of 6,911 BTC between March 17 and March 23 for $584.1 million. That earlier purchase had pushed the company’s holdings beyond the 500,000 BTC milestone for the first time.
Market Performance and Bitcoin Strategy
Strategy’s stock has shown resilience in 2025, rising by 6.1% year-to-date while the S&P 500 has declined by 7.8%. The stock rose slightly following the announcement, showing gains of over 2% in early trading before settling at $302.14, down 0.7% in late morning trading.
The company’s performance is tightly linked to Bitcoin price movements. Currently, Strategy’s Bitcoin holdings yield an 11.4% year-to-date return for 2025, with Bitcoin trading around $84,861.
Strategy’s average cost basis across all Bitcoin purchases stands at $67,556 per coin, giving the company a substantial paper profit at current prices. This aggressive accumulation strategy has kept Strategy far ahead of other corporate Bitcoin holders like Tesla and Block.
Financing Future Acquisitions
Strategy appears well-positioned to continue its Bitcoin acquisition strategy. According to its SEC filing, the company has $2.08 billion of common shares and $20.97 billion of STRK shares available for issuance and sale as of April 13.
This financial positioning gives Strategy substantial firepower to make additional Bitcoin purchases in the future, continuing the approach that has defined the company in recent years.
While originally founded as an enterprise software company nearly four decades ago, Strategy has increasingly positioned itself as a leveraged play on Bitcoin. The rebranding from MicroStrategy to Strategy in early February, complete with a new logo featuring a small Bitcoin symbol, formalized this shift in focus.
Market Context and Performance
The latest Bitcoin acquisition comes amid a volatile macro backdrop, with President Donald Trump escalating trade tensions with China through aggressive tariffs. Markets remain on edge regarding potential global economic impacts from these tensions.
Despite this broader market turmoil, Bitcoin has remained relatively stable, trading around $84,682 according to CoinDesk data, up 0.9% over the past 24-hour period.
Strategy has not only outperformed the broader market but has also outpaced funds offering Bitcoin exposure, such as the iShares Bitcoin Trust ETF (IBIT). As of April 11, this BlackRock-owned ETF had lost nearly 11% this year.
The company’s stock closed up 10% on Friday, showing continued investor interest in Strategy’s Bitcoin-focused approach.
Strategy’s commitment to its Bitcoin strategy appears unwavering. As Michael Saylor has frequently stated about Bitcoin price dips – “he’ll just buy more.”
With its latest purchase, Strategy continues to cement its position as the world’s largest corporate Bitcoin holder, with holdings worth over $45 billion at current prices.
The company’s aggressive Bitcoin acquisition strategy shows no signs of slowing, with substantial resources still available for future purchases through its equity programs.
Bitcoin’s price stability amid broader market volatility may provide further validation for Strategy’s approach of using Bitcoin as its “primary treasury reserve asset.”
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