Rumble's New Crypto Wallet: Partnering with Tether to Challenge Coinbase

TLDR

Table of Contents

Rumble CEO Chris Pavlovski confirmed the launch of a Bitcoin and stablecoin wallet in Q3 2025
The wallet is being developed in partnership with Tether, who invested $775 million in Rumble in December 2024
Rumble aims to position the wallet as a leading non-custodial Bitcoin and stablecoin solution for the creator economy
The wallet may support Tether Gold (XAUT) and will focus on helping creators monetize better than traditional advertising
Despite entering a crowded market dominated by Coinbase and others, Rumble is launching amid record crypto wallet adoption

Rumble, the video streaming platform founded in 2013 as an alternative to YouTube, is expanding its crypto footprint. CEO Chris Pavlovski confirmed on May 9 that the company will launch its Bitcoin and stablecoin wallet in the third quarter of this year.

The new wallet will be developed in partnership with stablecoin issuer Tether. This follows Tether’s major investment of $775 million in Rumble back in December 2024.

Pavlovski made the announcement on social media platform X. He stated that Rumble’s goal is “to become the most prominent non-custodial Bitcoin and stablecoin wallet, powering the creator economy.”

Rumble Wallet, in partnership with Tether, will directly compete with Coinbase. Our goal is to become the most prominent non-custodial bitcoin and stablecoin wallet, powering the creator economy.
Coming in Q3 this year.
— Chris Pavlovski 🏴‍☠️ (@chrispavlovski) May 8, 2025

The CEO explained that the Rumble Wallet will serve as a “vehicle to help monetize creators better than most advertisers, especially in international markets.” While details remain limited, Pavlovski hinted that the wallet may support Tether Gold (XAUT) as well.

Market Positioning and Competition

Rumble’s entry into the crypto wallet space comes at a time of growing adoption. According to Coinbase data, mobile crypto wallet usage reached an all-time high of 36 million in Q4 2024.

The video platform is entering a crowded market. Current players include major names like Coinbase, Robinhood, eToro, PayPal, Revolut, Crypto.com, and MetaMask.

Coinbase, which Pavlovski specifically mentioned as a competitor, reported more than 100 million registered users in 2024. This is nearly double Rumble’s video platform user base.

Rumble’s crypto ambitions extend beyond just the wallet launch. The company has been accumulating Bitcoin since March, when it made its first purchase of 188 BTC.

The firm now holds 210 Bitcoin, worth approximately $22 million at current market prices. This puts Rumble in the same category as Michael Saylor’s Strategy as a Bitcoin acquisition company.

Financial Performance

Alongside the wallet announcement, Rumble recently reported its first-quarter financial results for 2025. The company posted revenue of $23.7 million, exceeding analyst estimates by 2.8%.

This represents a 34% year-over-year increase from $17.7 million in Q1 2024. Pavlovski attributed this growth to “increased subscription revenue and monetization across our video and advertising platforms.”

Despite the revenue growth, Rumble reported a net loss of $2.7 million for the quarter. However, this marks a major improvement compared to the $43 million loss in the same period last year.

The company’s GAAP loss of $0.01 per share was 90% better than analysts’ consensus estimates. Rumble also reported 59 million monthly active users, down from 68 million in Q4 2024.

Rumble shares (RUM) gained 2.37% following the announcement. The stock reached $7.78 in after-hours trading, according to Google Finance.

Despite this positive movement, company stock has lost 40% year to date. The upcoming wallet launch represents a strategic move as Rumble looks to diversify its revenue streams and deepen its crypto integration.

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