Every girl’s a super girl. – JoJo Siwa
JoJo Siwa built her empire as one of the biggest child stars in the kid’s entertainment industry. While she’s now in her twenties, her fanbase keeps growing. The entertainer has a YouTube channel with well over 12 million subscribers, and her videos attract billions of views. Her music video for her smash hit ‘Boomerang’ is closing in on one billion views.
JoJo is also one of the richest self-made young people in the world, with a net worth of $20 million. JoJo rose to fame on the back of her time with the kid’s entertainment channel, Nickelodeon. She transitioned to a full-time career on YouTube, becoming one of the top child entertainers on the platform.
JoJo Siwa: The Facts
|May 19, 2003
|🌎 Country of Origin:
|💲 Source of Wealth:
|Dancer, Singer, Entertainer
JoJo got her big break on the TV show ‘Abby’s Ultimate Dance Competition,’ and started appearing on ‘Dance Moms.’ While reality TV helped JoJo amass a huge following, her YouTube career propelled her to a household name in children’s entertainment across America.
JoJo Siwa – The Early Years
Born in Omaha, Nebraska, on May 19, 2003, Joelle Joanie Siwa is the daughter of Tom Siwa, a chiropractor, and Jessalynn Siwa, a professional dance instructor. JoJo has an older brother, Jayden Siwa, and he has a successful vlogging channel on YouTube.
JoJo started her career in kid’s entertainment as a top-5 finalist on the second season of Abby’s Ultimate Dance Competition. She was the youngest contestant in the show, produced by Abby Lee Miller. JoJo appeared on the show alongside her mom, but she was eliminated in week nine.
Her success on the show led to her appearance on ‘Dance Moms,’ after being invited to compete by Abby Lee Miller. She auditioned for the ‘ALDC’ dance team in 2014 and selected to compete starting in 2015.
The following year in 2016, JoJo started her YouTube channel, publishing her hit single, ‘Boomerang.’ The video is approaching 1 billion views, making her one of the biggest teen stars in the industry. Boomerang addresses the issue of online bullying, and the entertainer followed up on her success with ‘I Can Make U Dance.’
Vivid Seats named JoJo the ‘Breakout Artist of the Year’ in 2018. The artist announced her first tour in 2019, called D.R.E.A.M. The tour visited 52 destinations across the United States and Canada, with the teen star performing at stadiums, outdoor arenas, and theatres.
The tour’s success led to her adding dates in the UK and Australia. The tour’s first leg opened in Austin, Texas, on June 26, resuming the second leg in Orlando, Florida, on July 10. The tour wrapped up in Vancouver, Canada, on August 20.
JoJo appeared on Time Magazine’s list of the 100 most influential people in the world in 2020. 2021 saw her appear on Fast Company’s Queer 50 list. The star announced her appearance as a judge on the 17th season of ‘So You Think You Can Dance’ on April 4, 2022. JoJo appeared on the show alongside the talents of Stephen “tWitch” Boss and Matthew Morrison.
JoJo received the ‘Gamechanger Award’ from GLSEN on September 9, 2022, for her anti-bullying campaign.
JoJo Siwa – Career
JoJo’s career experienced lift-off after the teen star appeared on the hit show ‘Dance Moms’ reality show from 2015 to 2016. The show’s theme followed a dance troupe as they competed against other teams in national competitions.
Chief choreographer and owner of the concept, Abby Lee Miller, produced the show, with it gaining a huge audience in the United States and Canada. JoJo left Dance Moms in its sixth season, moving on to focus on releasing content on her YouTube channel.
Her YouTube content features videos involving confessionals, challenges, and behind-the-scenes clips of the celebrity lifestyle she leads in Los Angeles, California. JoJo has several hit music videos on her channel. Some of the top earners for JoJo include ‘Kid in a Candy Store’ (271 million views), D.R.E.A.M (174 million views), and ‘Hold the Drama (169 million views).
JoJo has a close relationship with Kim Kardashian and the Kardashian family, with the star spending time at their compound in LA. North West Kardashian has been featured in several videos with the YouTube star. While the YouTube star built an extravagant net worth through her work on YouTube, she also earns through her popular accessory range, in collaboration with Claire’s, a popular accessory exchange.
Part of her line of merch includes her trademark hairbows. JoJo shocked the world in January 2021 after coming out as a part of the LGBTQI+ community. She announced it during an Instagram live stream. Her announcement drew a lot of questions from her audience. Someone asked her how long she had identified as part of the community, and she replied with the following.
“I don’t know, I think my whole life because my whole life I have really really been just – I like people. But I never had fallen in love before, but I always believed my person was going to be my person. If that person happened to be a boy, then great. If that person happened to be a girl, great.”
The star eventually came out on Tik Tok in late 2022, releasing a video titled ‘How I realized I was Gay’ on a YouTube short in October 2022.
The star appeared as a celebrity competitor on season 30 of ‘Dancing with the Stars,’ making it to the season finale with her partner, Jenna Johnson. They were the favorites to win the ‘Mirrorball’ trophy but lost to Iman Shumpert.
The pair earned several perfect scores on their way to the final and only faced elimination twice during the show. Her music career saw the multi-talented teen receive a gold certification from the RIAA for Boomerang, selling more than 500,000 copies.
The child star is now an adult, approaching her twenties in 2023. However, despite her change in age, she’s still hugely popular, producing content on social media. She has close to 12 million followers on Instagram, and 48.3 million followers on TikTok.
The star likes releasing content on TikTok because of its dance-focused platform. She seems to neglect her YouTube channel and only released shorts on the platform in 2022.
JoJo Siwa – Personal Life
Before the star realized she was gay, she was in a relationship with TikTok star Mark Bontempo for a few months, from August to November 2020. The star admitted she identified with the LGBTQ community in early 2021 but appeared unsure of her sexuality in a live stream discussing the subject. She eventually came out on TikTok in late 2022.
In the interview, the star replied with the following concerning questions on her sexuality.
“Technically, I would say that I am pansexual because that’s how I have always been my whole life is just like, my human is my human.” In the same interview, Siwa mentioned that she also uses the terms “gay” and “queer.”
In February 2021, Siwa revealed on social media that she was in a relationship with Kylie Prew, her best friend at the time. Kylie had asked her to be her girlfriend a month earlier. The couple broke up in late 2021 but got back together in May 2022 before breaking up again in June 2022. JoJo is currently in a relationship with social media content creator Avery Cyrus.
JoJo Siwa – Bow Tie Brand and Endorsements
Siwa has a successful line of hair bows in collaboration with fashion accessory company Claire’s. The line of bows replicates the vivid, colorful designs she wears in her videos. The bow is her signature in her content, and fans can buy their favorite JoJo Bow in various colors and designs from Claire’s stores.
The bows are a smash hit in the US and are big in the UK. The bows were so popular in the United Kingdom that many schools banned kids from wearing them while attending class. JoJo had the following to say when questioned about what makes her hair bows so popular.
They’re a symbol of power, confidence, believing-ness.
JoJo didn’t stop with bows. The entertainer released a signature range of bedroom décor and accessories with the US department store chain JC Penney. She’s also released a doll and several children’s books, targeting the youth market.
However, the artist experienced controversy in 2019 after the FDA released a statement saying it discovered high levels of asbestos in her JoJo Siwa-branded cosmetics kit. As a result, Claire’s recalled the product line.
Siwa also signed a deal with Nickelodeon in 2017. She appeared in the film ‘Blurt!’ alongside Jace Norman and in the show ‘Lip Sync Battle Shorties,’ alongside Nick Cannon. The actress also appeared in season three of ‘The Masked Singer’ as the character ‘T-Rex.’
Siwa was a playable character in the 2020 Nickelodeon video game ‘Kart Racers 2: Grand Prix,’ and its sequel, ‘Kart Racers 3: Slime Speedway,’ was released in 2202. Spin Master created the card game ‘JoJo’s Juice’ but experienced controversy for asking questions regarding sex and nudity, with the game targeting children.
The star apologized and said she was unaware of the game’s content. It was recalled from store shelves. General Mills produced breakfast cereal, ‘JoJo Siwa Strawberry Bop,’ in 2021, with the star appearing on the box.
The cereal features strawberry-flavored corn puffs, topped with marshmallows shaped like white and yellow stars, blue hearts, and pink bows.
JoJo and Jessalyn formed the group XOMG Pop during the 17th season of America’s Got Talent, using dancers from Siwa’s ‘Dance Pop Revolution.’ The competitors auditioned by singing ‘Candy Hearts.’
JoJo Siwa – Real Estate and Assets
Jojo is young, and the actress/singer doesn’t have many assets at the moment. However, the child star paid $3.5 million for a house in the Los Angeles suburb of Tarzana in February 2020. She was 16 at the time of closing the deal. Since the child star was a minor, her parents brokered the deal for her on her behalf.
After moving into the home, Siwa revealed her new property on her YouTube channel. The video gives her fans a grand tour, with the house featuring 6,000 square feet of premium luxury living space. The home is built in the classic Mediterranean style, and JoJo lives there with her mom, dad, and brother.
Some of the elegant finishes around the house include French doors, a huge fireplace, marble floors, a gourmet kitchen, and other indoor features for comfortable living. The property’s exterior features a grassy yard, a swimming pool, and a tennis court.
JoJo Siwa Quotes
One day, I can come up with 50 content ideas, and I’m like, ‘Boom, I want to do this idea, this idea, this idea.’ I have a YouTube notebook, and I write them all down. Then other days, I’m like, ‘I have no clue what I want to do today.’ I rarely have days like that.
When I plan ahead, I don’t just plan what I’m doing tomorrow. I also plan what I’m doing five years from now.
Dance Moms’ was one of the best experiences I’ve ever had in my life!
It’s a very hard goal. But, what I want is to tell people who are getting bullied to stand up to the bully and not let it be OK – tell a teacher, the principal, or your parents. I want people to stand up and to be confident.
I’ve always just worn bows. They just got bigger and better and sparklier – and then I became ‘JoJo with the bow bow,’ and it became a thing.
Honestly, it’s hard to deal with the haters, but something that has helped me is not to focus on the haters and to focus on the nice people!
Always have a black bow, a white bow, a rainbow bow – those bows will match literally just about everything!
I don’t think that people don’t succeed; I think that it takes time! Everyone will have their time to shine!
If you are wearing a JoJo bow, you are a Siwanator. If you are a Siwanator, then you are nice, powerful, confident, and believe in yourself.
I just always wear bows. I always love bows, and it’s always been my thing.