Bitcoin Treasury Magic: The Blockchain Group's Stock Jumps 226% After BTC Pivot

TLDR

Table of Contents

The Blockchain Group acquired 580 Bitcoin ($50.64 million), its largest BTC purchase to date
The company’s stock has jumped 226% since beginning its Bitcoin strategy in November 2024
Total holdings now reach 620 BTC, with the company achieving a BTC Yield of approximately 710% year-to-date
The latest purchase was funded through a convertible bond issue announced on March 6
The strategy is inspired by Strategy’s model: accumulate Bitcoin, never sell it, and hold indefinitely

Market Response to Bitcoin Treasury Strategy

The Blockchain Group has made its largest Bitcoin purchase to date, adding 580 Bitcoin to its treasury. This purchase, valued at approximately $50.64 million, brings the company’s total holdings to 620 Bitcoin. The France-based company announced the acquisition on March 26 in an after-hours statement.

This purchase marks the third and largest Bitcoin acquisition for The Blockchain Group. The timing comes just five days before the end of Q1 2025 and approaches the first anniversary of the Bitcoin halving on April 20.

The company’s stock has seen impressive growth since implementing its Bitcoin strategy. Since beginning Bitcoin accumulation on November 5, 2024, The Blockchain Group’s stock (ALTBG) has risen 226% to 0.48 euros ($0.52) on the Euronext Paris exchange.

Strategic Bitcoin Accumulation

The Blockchain Group made its first Bitcoin purchase on November 5, 2024. This date coincided with Donald Trump’s win in the U.S. presidential election. The company bought 15 Bitcoin on this day, just before Bitcoin began a month-long rally.

The second purchase came on December 4, when the company acquired 25 Bitcoin. At that time, Bitcoin was trading around $96,000 during the post-election rally. Bitcoin would reach $100,000 for the first time the very next day.

The latest and largest purchase of 580 Bitcoin was funded using proceeds from a convertible bond issue announced on March 6. Swissquote Bank executed the purchase on behalf of the company.

The Blockchain Group has introduced three new key performance indicators to track its Bitcoin strategy. These include “BTC Yield,” “BTC Gain,” and “BTC € Gain.” The company reports its BTC Yield has reached approximately 710% year-to-date.

Corporate Bitcoin Adoption Trend

The Blockchain Group’s purchase comes on the same day that GameStop announced plans to buy Bitcoin. GameStop shares jumped nearly 12% following this announcement. After markets closed on March 26, GameStop announced a $1.3 billion convertible notes offering to finance its Bitcoin purchase.

The Blockchain Group describes itself as a “global umbrella” of companies. Its focus areas include data intelligence, AI, and decentralized technology. The company was founded in 2008 and is backed by Adam Back.

Alexandre Laizet serves as Deputy CEO and Director of Bitcoin Strategy at The Blockchain Group. In an interview, Laizet explained the company’s approach to Bitcoin.

“The essence of our strategy is simple: accumulate Bitcoin, never sell it, and hold it indefinitely,” he stated.

This strategy appears to be inspired by Strategy, the world’s largest Bitcoin treasury firm. Strategy recently crossed the 500,000 Bitcoin mark, currently holding 506,137 Bitcoin. Between November and January, Strategy maintained a 12-week consecutive Bitcoin buying streak.

Laizet predicts that widespread institutional Bitcoin adoption will take between 10 and 15 years.

“The next phase is to establish all the necessary links between traditional finance and the emerging Bitcoin-driven financial ecosystem,” he added.

This includes integrating Bitcoin into corporate treasuries as a store of value. It also involves facilitating transactions through stablecoins and blockchain-based money market funds.

“We are witnessing a tokenization of financial markets in general. Bitcoin is at the heart of this evolution, but it will take time,” Laizet said.

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