TLDR

Table of Contents

Metaplanet has increased its Bitcoin holdings to 3,350 BTC (valued at approximately $291 million) with a recent acquisition of 150 BTC
Eric Trump was recently appointed to Metaplanet’s newly formed strategic advisory board
The Tokyo-based investment firm’s BTC Yield has reached 68.3% in Q1 2025, following a 309.8% increase in Q4 2024
Metaplanet has become Asia’s largest corporate Bitcoin holder since beginning its Bitcoin accumulation strategy
The company’s stock price has risen over 3,000% since it started buying Bitcoin in April 2024

Metaplanet, a Tokyo-based investment firm, has acquired an additional 150 Bitcoin (BTC), bringing its total holdings to 3,350 BTC. The company announced the purchase on Monday, March 24, 2025. The current value of these holdings is approximately $291 million at current market rates.

The company paid an average price of ¥12.57 million ($80,000) per BTC for this latest acquisition. This brings the total investment to ¥42.22 billion ($270 million), with an average purchase price of ¥12.60 million ($80,200) per BTC.

The purchase comes just days after Eric Trump, son of U.S. President Donald Trump, joined Metaplanet’s newly formed strategic advisory board. He is the first member of this board.

Growing Bitcoin Strategy

Since beginning its Bitcoin accumulation strategy in April 2024, Metaplanet has quickly grown to become the largest corporate Bitcoin holder in Asia. The company has used various financial instruments to fund these purchases.

Metaplanet has financed its Bitcoin acquisitions through stock acquisition rights via EVO FUND and zero-coupon bonds. This approach has allowed the company to buy Bitcoin without taking on interest-bearing debt.

In March alone, the company redeemed ¥2 billion ($12.8 million) in bonds ahead of schedule. It also raised another ¥2 billion through a new bond issuance.

Metaplanet uses a measure called BTC Yield to track the success of its Bitcoin strategy. This metric shows the percentage change in Bitcoin holdings compared to the total number of shares over a set time period.

From July to September 2024, Metaplanet’s BTC Yield was 41.7%. This indicated steady growth in their Bitcoin holdings relative to shares.

The company then saw a dramatic increase in Q4 2024. During this period, the BTC Yield jumped to 309.8% as they purchased more Bitcoin while its price increased.

So far in 2025, from January 1 to March 24, Metaplanet has achieved a BTC Yield of 68.3%. This information was included in documents released on Monday.

Market Impact and Leadership

The market has responded very positively to Metaplanet’s Bitcoin strategy. Since the company began accumulating Bitcoin in April 2024, its stock price has risen by over 3,000%.

Dylan LeClair, Head of Bitcoin Strategy at Metaplanet, shared on X (formerly Twitter) that the company ended Monday as the 13th most liquid stock in Japan. It recorded a daily trading volume of $336.6 million.

Metaplanet finished the day as the 13th most liquid stock in Japan, with ¥50.4 billion ($336.6m) of daily trading volume, ahead of Toyota and Nintendo.
— Dylan LeClair (@DylanLeClair_) March 24, 2025

This trading volume surpassed major Japanese corporations like Toyota and Nintendo. Metaplanet’s stock closed up 7% on Monday, finishing above 5,000 yen.

Simon Gerovich, Metaplanet’s CEO, stated that the advisory board will include influential voices and thought leaders committed to advancing Bitcoin adoption. While specific details about Eric Trump’s role were not disclosed, the company described his appointment as part of a broader effort to attract top advisory talent.

Eric Trump, who has a background in real estate and finance, is expected to bring business expertise to the firm’s mission of becoming a leading Bitcoin Treasury Company. He will likely provide a high-profile perspective to Metaplanet’s goals.

Metaplanet is also gaining recognition in major market indices. The company is set to be included in the MSCI Japan index, further cementing its position in the Japanese financial market.

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