When players compare long-running online betting brands, Bet365 and 888casino almost always come up early. They’ve earned their reputations through years of operation, regulated licensing, and steady product development. But interest in the space is broadening. A new wave of crypto-first casinos is starting to pull attention from players curious about what comes next, and ZunaBet — launched in 2026 — has become one of the names showing up in those discussions.
Here’s a closer look at where the veterans stand today, and what’s drawing players to take a closer look at ZunaBet.
Two Long-Running Industry Names
Bet365 launched in 2000 and grew from its UK base into one of the largest privately owned betting brands in the world. The platform combines sportsbook, casino, poker, and bingo under one account, with payments running through cards, bank transfers, and e-wallets. It holds active licenses in each market it operates.
888casino opened even earlier, in 1997, as part of 888 Holdings. As one of the original online casinos, it has built strong positions across European regulated markets and parts of North America. The library focuses on slots, table games, and live dealer rooms, with all banking running on fiat under region-by-region licensing.
Both deliver the consistency you’d expect from operators with decades of history. The trade-offs are also typical of that profile — banking that moves at the pace of traditional rails, withdrawal speeds tied to chosen methods, game libraries smaller than what global crypto brands carry, and loyalty programs working from familiar templates.
Where ZunaBet Fits Into the Conversation
ZunaBet went live in 2026 under Strathvale Group Ltd, operating with an Anjouan gaming license. The clearest separator from the older brands is foundational — crypto isn’t an add-on at ZunaBet. The platform was built around it from the beginning.

The casino library reaches more than 11,000 games from over 60 providers, including Pragmatic Play, Hacksaw Gaming, Yggdrasil, BGaming, and Evolution. That depth sits among the larger crypto-focused offerings on the market and goes beyond what Bet365 or 888casino can carry in most regions. Slots, table games, and live dealer rooms all run through one account.

The sportsbook covers the full range. Football, basketball, tennis, NHL, and other major sports sit alongside esports like CS2, Dota 2, League of Legends, and Valorant. Virtual sports and combat sports complete the menu. That structure puts ZunaBet in the same hybrid category as Bet365, with broader market coverage in one platform.
Crypto vs Traditional Banking
The operating gap shows up clearly here. Bet365 and 888casino run payments through banking infrastructure, which means processing times, possible holds, and withdrawal timelines that depend on the chosen method.
ZunaBet handles payments in crypto across more than 20 currencies — Bitcoin, Ethereum, USDT on multiple chains, Solana, Dogecoin, Cardano, and XRP among them. There are no platform fees, and withdrawals settle quickly. Players already holding crypto skip the friction that comes with bank-driven transactions.

Reach is the other piece. Crypto operators aren’t bound by the same region-by-region licensing structures fiat brands work within. ZunaBet’s full platform is accessible in many places older brands can’t easily serve. For players who already live in digital and crypto-friendly contexts, that aligns with how they expect a modern platform to operate.
Welcome Offers Compared
Bet365 and 888casino structure their welcome bonuses by region, typically a deposit match or new-player bonus, with wagering requirements that take some attention to navigate on the casino side.

ZunaBet’s welcome package totals up to $5,000 plus 75 free spins across three deposits. The first matches 100% up to $2,000 plus 25 spins. The second adds 50% up to $1,500 plus 25 spins. The third returns to 100% up to $1,500 plus 25 spins to close out the package. Marketed as a 250% bonus across three deposits, the structure gives new players more time to explore the platform than a single-deposit offer would.
Loyalty Programs Side by Side
Bet365 takes a quiet approach to loyalty, with personalised offers reaching player accounts based on activity rather than a formal tier setup. 888casino runs a more traditional tiered VIP program featuring points, free spins, and bigger promos as players climb. Both function effectively, but both stay close to the standard loyalty card model.
ZunaBet rebuilds the format. The loyalty program runs on a dragon evolution theme, with a mascot called Zuno guiding players through six tiers. Squire starts at 1% rakeback, then Warden at 2%, Champion at 4%, Divine at 5%, Knight at 10%, and Ultimate at the top with 20% rakeback.

Each tier brings more than rakeback. Tier-based free spins climb up to 1,000 spins at the highest level, alongside VIP club access and double wheel spins as players advance. The structure feels closer to progressing through a game than collecting points. For players already comfortable with that kind of mechanic, the system creates engagement that a standard VIP setup doesn’t.
Why Players Are Looking at ZunaBet
Bet365 and 888casino remain solid choices for players who value regulation and long-running reputation. Neither brand is losing its place. But the expectations players bring to these platforms are shifting. Quick withdrawals, deep libraries, and engaging loyalty mechanics are turning into defaults rather than premium upgrades.
ZunaBet was designed around those defaults. The crypto-first core delivers fast payments and minimal fees. The library outpaces what most established brands carry. The sportsbook covers traditional sports and esports together without splitting into separate products. The dragon loyalty program adds progression and direction to regular play.
For players who want speed, variety, and a more current feel, ZunaBet sits among the more interesting platforms to follow right now. The brand is still in its early growth phase, but the trajectory is clear. A new generation of players treats crypto support, gamified rewards, and global access as starting points rather than features that need asking for.
Bet365 and 888casino built the online betting world that exists today. ZunaBet is one of the platforms working on what follows it — and players exploring it now are getting an early look at where the industry is heading.
Disclaimer: This is a Press Release provided by a third party who is responsible for the content. Please conduct your own research before taking any action based on the content.





