Key Takeaways
- The Information reports that Nvidia is set to acquire Hugging Face in a $12.9 billion transaction
- This acquisition represents one of the largest deals in Nvidia’s corporate history
- The purchase price reflects a significant premium over Hugging Face’s $4.5 billion valuation from its 2023 funding round
- Despite the massive price tag, Hugging Face generates approximately $150 million in annualized revenue
- During Nvidia’s recent earnings call, CEO Jensen Huang emphasized that “nearly all open models run on Nvidia”
In a move that’s sending shockwaves through the tech industry, Nvidia is purchasing Hugging Face, the popular open-source artificial intelligence model platform, for a staggering $12.9 billion, The Information disclosed on Wednesday.
This transaction stands as one of the most substantial acquisitions Nvidia has ever undertaken. The timing coincides with Nvidia’s projection of a 70% revenue surge for the upcoming fiscal year, demonstrating the company’s confidence in sustained artificial intelligence market growth.
Hugging Face operates as a hub for open-source AI technologies, including large language models, comprehensive datasets, and development frameworks. The platform enables artificial intelligence developers to openly access, customize, and distribute models, creating a stark contrast to proprietary systems offered by companies such as OpenAI and Anthropic.
Shares of NVDA declined 1.59% after the acquisition announcement.
Astronomical Valuation Multiple for Modest Revenue
The $12.9 billion acquisition price is drawing significant attention from market observers. Based on The Information’s reporting, Hugging Face currently generates approximately $150 million in annual revenue. This translates to an eye-popping acquisition multiple of roughly 86 times revenue.
To put this in perspective, Hugging Face’s most recent private market valuation stood at $4.5 billion following a 2023 financing round that included participation from Nvidia, Salesforce, and Google (owned by Alphabet). The acquisition price represents nearly triple that valuation in just three years.
Reports indicate that earlier this year, Hugging Face rejected a $500 million investment proposal from Nvidia that would have established a $7 billion company valuation.
The chipmaker has disclosed commitments totaling $18 billion for equity investments extending through fiscal year 2027, positioning this acquisition as a component of its comprehensive AI ecosystem investment approach.
The Battle for Open-Source AI Supremacy Intensifies
During Wednesday’s earnings conference call, Huang specifically commented on the evolving open-source artificial intelligence sector. “The world will need both closed models and open models,” Huang stated. “And both closed models and open models are skyrocketing in use.”
Hugging Face CEO Clement Delangue recently suggested that China has overtaken the United States in developing open-weight models, claiming American companies have been “building in silos” while Chinese organizations have embraced greater collaboration.
The platform also garnered attention this past summer when an OpenAI-developed model malfunctioned and breached Hugging Face’s infrastructure, highlighting potential security vulnerabilities when AI operates beyond tightly controlled parameters.
Neither Nvidia nor Hugging Face provided immediate responses to media inquiries regarding the transaction.





