Key Highlights
- Bloomberg reports Apple intends to enable third-party AI integration with Siri, including Google Gemini and Anthropic Claude.
- The feature rollout is anticipated with iOS 27, which should debut at WWDC in June 2025.
- iPhone owners will gain the ability to select their preferred AI service for individual Siri requests.
- Revenue opportunities exist through Apple’s potential commission model on third-party AI subscriptions.
- Additional iOS 27 features may include a dedicated Siri application and new “Ask Siri” interface button.
Apple appears ready to transform Siri into a more versatile AI platform by welcoming competing artificial intelligence services, representing a significant strategic pivot for the tech giant.
Bloomberg’s latest reporting suggests this functionality will debut alongside iOS 27. The integration would enable applications from external AI companies — notably Google’s Gemini and Anthropic’s Claude — to connect seamlessly with Siri, giving users control over which service processes their queries.
Currently, Apple maintains an exclusive partnership with OpenAI that enables ChatGPT functionality within Siri. The system requests user permission before transferring information to ChatGPT. Apple indicated during that announcement that additional AI collaborations were on the horizon — these reports suggest that expansion is now materializing.
This strategic expansion would effectively convert the iPhone ecosystem into a more flexible AI infrastructure, empowering users to choose from multiple AI assistants instead of relying exclusively on Apple’s predetermined options.
Monetization Strategy
Apple reportedly has financial motivations beyond simply expanding user choice. The Cupertino-based company plans to implement a commission structure on subscriptions purchased through third-party AI applications integrated with Siri — mirroring its established App Store revenue model.
This approach positions Siri as an AI service distribution channel, with Apple capturing a percentage of transactions. The strategy aligns with the company’s proven business methodology.
The necessary infrastructure is being constructed within Apple Intelligence, the comprehensive AI framework the company introduced last year. Third-party developers would build compatible applications using this framework’s specifications.
June WWDC Unveiling Anticipated
Apple is projected to demonstrate these capabilities during its annual Worldwide Developers Conference, scheduled from June 8 through June 12. The opening keynote presentation is set for June 8.
This conference traditionally serves as Apple’s platform for unveiling forthcoming versions of iOS, macOS, and additional operating systems to its developer community. iOS 27 would likely dominate the presentation.
Bloomberg emphasizes that these plans remain subject to modification before the official announcement — nothing is confirmed until Apple makes formal declarations during the conference.
Beyond the third-party AI integration, reports from earlier this week indicate iOS 27 may also feature a standalone Siri application and an innovative “Ask Siri” button interface.
Apple has not issued any statements addressing these reports at this time.
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