TLDR
- Trump Media shares jumped about 9-11% in after-hours trading following ETF partnership announcement with Crypto.com
- The ETFs will have a “Made in America” focus and include cryptocurrencies like Bitcoin and Cronos
- The stock was down about 38-40% for the year before this news
- The deal resembles Trump’s typical licensing arrangements where other companies develop products using his brand
- Trump Media reported losing $400 million in 2024 while generating only $3.6 million in revenue
Partnership Details
Trump Media & Technology Group, the parent company of Truth Social, announced a new partnership with Crypto.com on Monday. The stock jumped around 9-11% in after-hours trading following the news.
The agreement will allow for the launch of exchange-traded funds (ETFs) and related products. These products will have a “Made in America” focus according to the company.
The ETFs are expected to launch later this year. This timeline depends on receiving proper regulatory approval.
The announcement comes as Trump Media stock has struggled in 2025. Before this news, the stock was down nearly 40% this year.
President Donald Trump is the majority owner of Trump Media. The company currently has a market cap of about $4.6 billion.
Business Structure
The arrangement follows Trump’s familiar business model. Other companies develop and roll out products while using the Trump brand name.
Crypto.com and its U.S. affiliate, Foris Capital, will handle much of the actual work. They will develop and bring the new ETFs to market.
In the press release, Crypto.com CEO Kris Marszalek highlighted the value of accessing a “brand with a loyal following.” This refers to the Trump name and its supporters.
The funds will be marketed under TMTG’s newly launched fintech brand called Truth.Fi. This creates another revenue stream for the company.
Crypto.com will provide the backend technology for these products. They will also handle custody services and supply the cryptocurrencies for the ETFs.
Investment Details
The ETFs will include a unique basket of digital assets. These will feature Bitcoin and Cronos, which is Crypto.com’s native token.
Traditional securities will also be part of the funds. These will span various industries, including energy.
If launched successfully, the ETFs will be available internationally. This includes markets in Europe and Asia.
The products will be accessible on major brokerage platforms. They will also be available through the Crypto.com app, which claims 140 million users globally.
Despite Trump Media’s excitement over the deal, the news didn’t boost Bitcoin prices. Bitcoin was trading at around $86,500 early Tuesday, down 0.5% over 24 hours.
However, Cronos saw major gains from the announcement. The token’s price increased more than 30% to $0.1072 following the news.
Trump Media has faced financial challenges despite its high market valuation. The company reported losing $400 million in 2024.
During that same period, it only generated $3.6 million in revenue. This shows the large gap between the company’s current business results and its stock market value.
The new ETF venture represents the latest move by Trump into cryptocurrency. His family has previously introduced Trump-branded non-fungible tokens and memecoins.
They have also announced plans to start a type of crypto bank. This ETF partnership further expands those crypto interests.
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