TLDR
- Strategy plans €100 STRE share sale with a 10% annual dividend.
- 3.5 million STRE shares to fund future Bitcoin purchases.
- Shares may list in Luxembourg as Strategy expands to Europe.
- Investors gain indirect Bitcoin exposure through STRE shares.
The Bitcoin-focused firm Strategy Inc. is moving closer to its European expansion plan through a new share offering. The company announced the launch of its STRE shares, designed to attract euro-based investors and raise funds for future Bitcoin purchases. This move positions Strategy to widen its investor base beyond the U.S. and strengthen its presence in international markets.
Strategy Launches STRE Shares in Europe
Strategy Inc. revealed that it will issue 3.5 million STRE shares, each priced at €100. The preferred shares will provide a 10% annual dividend, distributed quarterly starting December 31, 2025. The offering structure allows Strategy to attract long-term investors interested in steady income while gaining indirect Bitcoin exposure.
Each share has a base value of €100, but its price will adjust daily based on market conditions. The value is determined by the highest of three figures — the €100 base, the current market price, or the average price over the last ten days. The shares are perpetual, meaning they remain active until the company redeems them.
If Strategy undergoes a merger, restructuring, or other major event, investors can request a buyback. They will receive the original share value plus unpaid dividends. The board can also choose to redeem all outstanding shares if fewer than 25% remain in circulation.
Purpose of the Fundraising Initiative
The capital raised from the STRE offering will be used to purchase more Bitcoin and fund operational growth. The initiative aligns with Strategy’s long-term goal of maintaining Bitcoin as its main treasury asset. By issuing shares in euros, the company aims to engage European investors who prefer to invest using their local currency.
According to a report by Silicon Canals, Strategy’s leaders view Bitcoin as a durable store of value and want to diversify funding sources across global markets. “This euro-based offering gives us broader investor reach and enhances our exposure in new regions,” a company representative stated.
The approach also reflects a growing trend among digital asset firms that seek to merge traditional capital markets with cryptocurrency-based financial strategies. The dividend-paying structure provides a familiar investment model for institutional investors while maintaining exposure to the Bitcoin ecosystem.
Investor Opportunities and Risks
The STRE shares give investors an indirect path to Bitcoin exposure without requiring them to buy or hold cryptocurrency. However, the offering carries typical market risks. The company’s performance and dividend capacity depend on Bitcoin’s market price and available capital reserves.
In addition, the euro-based pricing introduces currency risk since Bitcoin trades primarily in U.S. dollars. Changes in exchange rates could affect overall returns. The dividend payout, while appealing, is not guaranteed. Payments will only occur after board approval and confirmation of sufficient funds.
Financial experts say this model could appeal to European investors seeking diversification in digital assets through regulated instruments. However, it still depends on Bitcoin’s price stability and market conditions.
Expanding into the European Market
Strategy plans to list the STRE shares on a European stock exchange, possibly in Luxembourg. The listing would provide accessibility to institutional and retail investors across the region. It also marks a step forward in Strategy’s broader plan to grow its international footprint.
Through this offering, Strategy aims to bridge traditional finance and digital innovation. The company continues to position Bitcoin as its core treasury holding while expanding its global investor base.
As market demand for regulated Bitcoin-linked products grows, Strategy’s STRE initiative could serve as a model for other firms exploring similar approaches. By tapping into Europe’s capital markets, the company seeks to strengthen its role in shaping Bitcoin’s financial adoption on a global scale.
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