TLDR
- Nu Holdings stock dropped 4.5% to $13.03 on Thursday while broader markets gained ground
- Trading volume surged 79% above average with 107.8 million shares changing hands
- Stock remains above key technical support levels despite the decline
- Recent appointment of former Brazil central bank chief Roberto Campos Neto as Vice Chairman
- Mexican customers showing strong adoption with 60% now using less cash
Nu Holdings took a hit on Thursday as shares of the Brazilian digital banking platform fell 4.5% to close at $13.03. The decline came on a day when the broader market was actually moving higher.

The S&P 500 gained 0.27% while the Dow Jones Industrial Average rose 0.43%. This made Nu’s performance stand out for all the wrong reasons.
Trading volume was particularly heavy for Nu Holdings. Approximately 107.8 million shares changed hands during the session.
This represents roughly 79% above the stock’s 50-day average volume of 60.1 million shares. The high volume suggests institutional activity or profit-taking following recent gains.
The stock had dropped as much as 5.3% earlier in the session. No specific catalyst drove the decline, pointing to a combination of factors including profit-taking after a recent rally.
Nu’s performance diverged from competitor SoFi Technologies, which climbed 3.7% following its expansion of cryptocurrency trading services. However, fellow Latin American fintech Inter & Co also retreated, falling 1.6% on the day.
Despite Thursday’s setback, Nu Holdings maintains its technical position. The stock trades above both its 50-day moving average of $12.64 and its 200-day moving average of $12.49.
The company has gained approximately 25.8% year-to-date, maintaining its longer-term upward trajectory. This recent pullback appears to be a typical market correction after a period of strong performance.
Institutional Activity and Market Sentiment
Institutional investors have been active with Nu Holdings shares recently. Both acquisitions and sales of NU shares have been reported in the past week.
This reflects ongoing portfolio adjustments among large asset managers. The mixed institutional activity contributes to the stock’s recent volatility.
Analysts continue to highlight Nu Holdings’ strong long-term growth potential. The company’s scalable fintech model and rapid customer growth in Latin America remain key selling points.
However, some analysts note that while Nu offers superior growth prospects compared to traditional banks, its higher volatility may not suit all risk profiles. The recent decline is viewed as a typical market correction.
Recent Company Developments
Nu Holdings continues to expand its digital banking offerings across Latin America. The company recently announced that 60% of its Mexican customers are now using less cash.
This indicates successful adoption of digital financial services in a key market. The shift away from cash transactions represents a win for Nu’s digital-first approach.
The company also announced that Roberto Campos Neto, former president of Brazil’s central bank, has joined as Vice Chairman and Partner. This appointment signals a focus on regulatory expertise and regional leadership.
Campos Neto’s experience with Brazil’s central bank brings valuable regulatory knowledge to Nu’s executive team. His appointment comes as the company continues expanding across Latin America.
The company’s operational metrics remain strong despite the stock’s recent volatility. Nu continues to add customers and expand its digital banking services across the region.
The Mexican market adoption data shows 60% of customers reducing cash usage, indicating successful digital service penetration in this key growth market.
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