TLDR
- Diageo shares jumped over 6% after reporting fiscal 2025 results that beat profit expectations despite challenges
- The company achieved 1.7% organic sales growth, narrowly beating analyst forecasts of 1.4%
- Tariff impact estimate increased to $200 million annually from previous $150 million estimate
- Cost savings target raised to $625 million, up $125 million from previous goal
- New CEO decision expected by end of October following surprise exit of former CEO Debra Crew
Diageo posted fiscal 2025 results that reassured investors after months of uncertainty. Shares climbed over 6% in early trading following the announcement.

The world’s largest spirits maker reported organic sales growth of 1.7% for the year ending June 2025. This narrowly beat analyst expectations of 1.4% growth.
Full-year profit came in ahead of expectations. This helped ease concerns about the company’s performance during a challenging period.
The maker of Johnnie Walker whisky and Smirnoff vodka has faced multiple headwinds recently. These include prolonged sales weakness and management uncertainty.
Former CEO Debra Crew made a surprise exit last month. The company is now searching for both a new CEO and finance chief.
Interim CEO Nik Jhangiani spoke to journalists about the leadership search. He expects the board to make a decision on a permanent CEO by the end of October.
“We have delivered what we said we would deliver,” Jhangiani said. He added there was still much work to do to reach the company’s full potential.
Tariff Pressure Mounts
Diageo raised its estimated annual tariff impact to $200 million. This represents an increase from the previous estimate of $150 million.
The company faces tariffs of 10% and 15% on UK and EU products under trade deals with Washington. Spirits companies continue to hope for exemptions through EU negotiations.
Rising tariff costs prompted Diageo to increase its cost savings target. The new goal is $625 million, up $125 million from the previous target.
These measures form part of the Accelerate program announced in May. The plan includes cost cuts and substantial asset sales by 2028.
Industry-Wide Challenges
The entire spirits industry has struggled with declining sales. High interest rates and inflation have pressured consumer spending.
Diageo’s stock has suffered in recent years. Shares have lost 30% of their value this year alone.
The decline has been even steeper since 2022 highs when spirits sales were booming. Multiple factors have contributed to investor nervousness.
Rising competition from cannabis drinks poses a threat. Shifts toward drinking less alcohol have also impacted sales.
The emergence of weight-loss drugs presents another challenge. These factors combine with tariff threats in Diageo’s largest market, the United States.
Forward Outlook
Diageo forecast organic sales would fall slightly in the first half of fiscal 2026. Growth is expected to be more weighted toward the second half.
The company remains committed to long-term growth despite macroeconomic uncertainties. Plans include enhancing its portfolio and strengthening its financial position.
Analysts viewed the results as encouraging given the difficult environment. RBC Capital Markets analyst James Edwardes Jones noted the results met expectations.
“These results might not be awesome in our opinion, but they fulfil the first criteria of consumer staples companies in that they were as expected,” Jones said.
The Accelerate program continues to progress with a focus on agility and operational efficiency. Diageo achieved its organic growth through a balanced mix of volume and price increases.
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