TLDR:
- Celsius stock rose 11.5% following positive analyst reports
- Celsius holds a 35% market share among teen energy drink consumers
- Convenience store sales trends for energy drinks are improving
- Analysts project Celsius to triple earnings over the next 5 years
- Celsius shares are down 41.6% year-to-date, trading well below 52-week highs
Celsius Holdings, the energy drink company, has been making waves in the beverage industry with recent positive analyst reports and strong market share among younger consumers. Despite stock price fluctuations, the company appears poised for continued growth in the competitive energy drink sector.
On Thursday, October 10, 2024, Celsius (NASDAQ: CELH) stock surged 11.5% following the release of two encouraging Wall Street analyst reports.
Piper Sandler’s survey results revealed that Celsius has captured a remarkable 35% market share among teenage energy drink consumers.
This figure is particularly noteworthy when compared to Celsius’s single-digit overall market share reported by Statista in 2023, suggesting strong potential for future growth as these younger consumers age.
Additionally, Stifel reported on findings from a National Association of Convenience Stores tradeshow, indicating positive sales trends for energy drinks in convenience stores. This is significant for Celsius, as 62% of all energy drink sales occur in this retail channel.
The energy drink market has long been dominated by giants like Red Bull and Monster Beverage, which held market shares of nearly 40% and 30% respectively in 2023. However, Celsius’s growing popularity among younger consumers may signal a shift in the industry landscape.

Analysts are optimistic about Celsius’s growth prospects. Wall Street forecasts project the company to more than triple its reported earnings over the next five years, from $0.77 per share in 2023 to $2.74 per share in 2028.
This translates to a growth rate of approximately 29% annually, which aligns closely with the company’s current price-to-earnings ratio of 30.
As of October 10, 2024, shares were down 41.6% year-to-date, trading at $34.40 per share – 64.2% below the 52-week high of $96.11 reached in March 2024. This price movement reflects the broader market’s reaction to various factors, including the company’s recent quarterly results and overall market conditions.
Celsius has differentiated itself in the energy drink market by focusing on healthier ingredients. Unlike many competitors, Celsius beverages contain no sugar, corn syrup, aspartame, or artificial colors or flavors.
The company markets its drinks as being scientifically formulated, supported by university studies measuring their thermogenic (metabolic) properties.
The company’s growth strategy includes international expansion, with recent entries into markets such as France, the United Kingdom, and Ireland. This move aligns with industry projections from Straits Research, which suggests the global energy drinks business is set to expand at an average annualized pace of 8.5% through 2032.
Celsius’s appeal extends beyond just the younger demographic. The company has successfully marketed to fitness-minded consumers and women, broadening its customer base compared to some traditional energy drink brands that have historically focused more on male consumers.
While the stock has experienced a significant pullback from its highs, many analysts remain bullish on Celsius Holdings. The current analyst consensus price target stands at $46.87 per share, representing a potential 63% upside from the current trading price.
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