TLDR:
- Strategy (formerly MicroStrategy) purchased 3,459 BTC for $285.8 million, bringing total holdings to 531,644 BTC
- The company now holds over 2.5% of Bitcoin’s total supply, worth over $45 billion
- Despite Q1 unrealized losses of $5.91 billion, Strategy continues aggressive acquisition strategy
- Analysts remain bullish with BTC price targets ranging from $132k to $250k by 2025-2026
- Corporate Bitcoin holdings increased 16.11% quarter-over-quarter following SEC rule changes
Michael Saylor’s company Strategy (formerly MicroStrategy) has continued its Bitcoin buying spree, acquiring an additional 3,459 BTC for approximately $285.8 million. The purchase was made between April 7 and April 13 at an average price of $82,618 per bitcoin, according to an SEC filing on Monday.

This latest acquisition brings Strategy’s total Bitcoin holdings to 531,644 BTC. The massive stockpile is now worth over $45 billion, representing more than 2.5% of Bitcoin’s total 21 million supply.
The company purchased the Bitcoin using proceeds from the sale of its class A common stock (MSTR). Last week, Strategy sold 959,712 MSTR shares for approximately $285.7 million to fund the acquisition.
$MSTR has acquired 3,459 BTC for ~$285.8 million at ~$82,618 per bitcoin and has achieved BTC Yield of 11.4% YTD 2025. As of 4/13/2025, @Strategy holds 531,644 $BTC acquired for ~$35.92 billion at ~$67,556 per bitcoin. https://t.co/IUbf4TFD3d
— Michael Saylor (@saylor) April 14, 2025
Market Conditions and Price Outlook
The Bitcoin market showed a small positive reaction to the news. BTC price rose 1% over the past day and 5.4% over the past week, trading at around $85,024 despite concerns about trade tensions between the US and China.
Analysts remain optimistic about Bitcoin’s prospects for 2025. Jamie Coutts predicts that an increase in the money supply could push the price beyond $132,000 by year-end. Cardano founder Charles Hoskinson has set an even higher target, suggesting Bitcoin could reach $250,000 before 2026.
Strategy’s executive chairman Michael Saylor hinted at the purchase before the official announcement, sharing an update on the company’s Bitcoin purchase tracker on Sunday with the comment, “No tariffs on orange dots.”

As of April 13, Strategy still has $2.08 billion worth of MSTR shares available for issuance and sale. The firm also has $20.97 billion worth of STRK shares (perpetual preferred stock) remaining available for future Bitcoin purchases.
Corporate Bitcoin Adoption Trending Upward
Strategy isn’t alone in its Bitcoin acquisition strategy. Other companies are joining the corporate Bitcoin adoption trend. Metaplanet, often described as the Japanese version of Strategy, purchased 319 Bitcoin on Monday, bringing its total holdings to 4,525 BTC.
Companies like Semler Scientific and GameStop have also begun adding Bitcoin to their balance sheets. According to Bitwise data, public companies’ Bitcoin holdings increased 16.11% quarter-over-quarter, now totaling 694,453 BTC, which represents 3.3% of the total Bitcoin supply.
Twelve public companies besides Strategy purchased Bitcoin in Q1 2025. This trend has been helped by the SEC dropping the unpopular SAB 121 accounting rule, making it easier for US firms to hold digital assets.
Under the previous rule, banks offering crypto custody services faced balance sheet volatility and capital burdens that made crypto custody financially unattractive. The rule change has removed those barriers, allowing more companies to hold Bitcoin directly.
Despite this positive momentum, Strategy did report unrealized losses on its Bitcoin holdings worth $5.91 billion in Q1 after spending about $7.66 billion to acquire 80,715 BTC during the quarter at an average price of around $94,922.
Q1 saw Bitcoin’s worst quarterly performance since 2018, dropping nearly 12%. However, Strategy’s market capitalization of $79.9 billion still trades at a premium to its Bitcoin net asset value.
Analysts at research firm Bernstein note that with debt under 13% and no payments due until 2028, Strategy’s leverage remains manageable. They predict the firm’s Bitcoin holdings could double to over 1 million BTC by the end of 2033.
Strategy’s common stock (MSTR) closed up 10.2% on Friday at $299.98, gaining 15.3% for the week despite market volatility related to tariff concerns. After rising more than 568% in 2024, MSTR has faced more challenges in 2025 but has returned to around break-even year-to-date.
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