TLDR
- Amazon Now offers 30-minute delivery in major US cities for groceries, electronics, and daily items.
- Prime members pay $3.99 per order, while non-Prime customers pay $13.99 for Amazon Now.
- AMZN reached a record high of $278.56 before a TD Sequential sell signal appeared.
- Amazon expands faster delivery as Walmart also pushes express and drone services across the US.
- Traders may watch AMZN closely as strong retail news meets a possible technical pullback.
Amazon is speeding up the delivery race with its new 30-minute Amazon Now service across several US cities. The launch comes as AMZN touches a record high of $278.56, but a TD Sequential sell signal has raised caution among traders watching for a possible pullback after the stock’s latest rally.
Amazon Now Brings 30-Minute Delivery To US Cities
Amazon has launched Amazon Now, a 30-minute delivery service in several US cities. The service comes as Amazon stock recently reached a record high of $278.56. However, a TD Sequential sell signal has raised questions about a possible pullback.
Amazon Now is now widely available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle. It is also live in parts of Austin, Denver, Orlando, and Phoenix. The company said the service will support fast orders across many product groups.
Customers can order groceries, electronics, household items, and daily needs through the service. In most covered areas, Amazon Now will run 24 hours a day. Users in eligible areas will see a “30-Minute Delivery” option on Amazon’s app and website.
The launch adds another layer to Amazon’s delivery network. The company already offers one-hour, three-hour, and same-day delivery options. It is also testing Prime Air drone delivery in selected areas.
Pricing And Delivery Push Put Focus On Prime
Amazon said Prime members will pay $3.99 for each Amazon Now order. Non-Prime customers will pay $13.99 per order. Smaller orders will carry extra fees for both groups.
Prime members will pay an added $1.99 charge on smaller orders. Non-Prime customers will pay an added $3.99 fee on similar orders. Therefore, Amazon Now may also support Prime membership value.
“Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” Udit Madan said. Madan is senior vice president of Amazon Worldwide Operations. His comment was included in Amazon’s statement on the launch.
He added, “With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door.” The service targets quick needs and planned purchases. It also adds pressure in the fast delivery market.
AMZN Record High Meets Pullback Watch
The Amazon Now launch follows strong retail momentum at the company. In its latest quarter, Amazon reported online store sales of $64.2 billion. That figure was up 12% from the same period last year.
Amazon also plans to hold its annual Prime Day event next month. The company has not yet announced the exact dates and times. Prime Day may keep focus on retail sales and delivery speed.
Still, traders are watching AMZN after the stock touched $278.56. The level marked a new all-time high for Amazon shares. After that move, the TD Sequential indicator flashed a sell signal.
The signal does not guarantee a drop, but it can point to cooling momentum. Some traders may choose to book profits after a record run. Others may wait for a lower entry before buying again.
Amazon faces strong competition from Walmart in fast delivery. Walmart offers express deliveries in under two hours. It also runs drone delivery for some 30-minute orders.
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