TLDR:
- Amazon stock is down over 20% from February highs, entering bear market territory
- Historical data shows Amazon has experienced 21 bear markets since its 1997 IPO
- The stock is trading at a historically low valuation with a P/E ratio below 33
- AWS is expanding through partnerships with Clario for AI and JWP Connatix for video solutions
- Analysts project a potential 34.8% increase with price targets of $261.79 vs current $170.66
Amazon stock has entered bear market territory, falling more than 20% below its February high. This marks the 21st time the e-commerce and cloud computing giant has experienced such a decline since its 1997 IPO.
The current pullback averages out to one bear market roughly every 16 months throughout Amazon’s history as a public company. Some investors might see this as concerning, but historical patterns suggest otherwise.

Past pullbacks have varied in duration. During the COVID-19 pandemic, Amazon’s shares quickly recovered in less than two months. In contrast, after the dot-com bubble burst, the stock took nearly nine years to return to previous highs.
A Pattern of Recovery
Despite these varying recovery timelines, every previous Amazon bear market has eventually presented a buying opportunity for patient investors. The numbers tell a compelling story.
If you had invested $10,000 in Amazon on December 10, 1999 – right as shares plunged – and never sold, that investment would be worth approximately $340,000 today. That’s despite what appeared to be terrible timing.
Even more impressive, investors who put $10,000 into Amazon during the 2008 financial crisis, when valuations were similar to today’s, would now have over $760,000.
The current valuation metrics appear favorable by historical standards. Amazon’s shares trade below 33 times trailing earnings, a level not seen since the 2008 market meltdown during the Great Recession.
Looking forward, the stock’s price-to-earnings ratio is even lower at 27.55, reflecting Wall Street’s expectations for continued earnings growth in the coming year.
AWS Partnerships Driving Innovation
While the stock price has struggled recently, Amazon Web Services (AWS) continues to secure important partnerships that could fuel future growth.
AWS recently announced a multi-year agreement with Clario to enhance their generative AI platform using Amazon’s cloud technology. This collaboration highlights AWS’s growing role in the artificial intelligence space.
Additionally, JWP Connatix has launched new video solutions in the AWS Marketplace, expanding the company’s offerings in digital media and advertising technology.
These developments occurred against a backdrop of broader market pressures, including US restrictions on chip exports to China that weighed on tech stocks generally. Despite these headwinds, Amazon shares gained 5% over a recent week.
Amazon’s total shareholder return over the past five years stands at 54.28%, showing solid long-term performance. However, the company has underperformed both the broader US market and the Multiline Retail industry over the past year.
Future Growth Potential
Analysts remain optimistic about Amazon’s prospects. The current share price of $170.66 sits well below the average analyst target of $261.79, suggesting a potential upside of 34.8%.
Projections indicate Amazon’s earnings could reach $103.9 billion by April 2028. If realized, this would give the company a price-to-earnings ratio of 35.2 times, compared to today’s 30.5 times.
It’s worth noting that today’s Amazon differs from earlier versions of the company. The cloud computing market has matured since AWS launched in 2006, potentially limiting growth rates compared to those early days.
However, Amazon continues to explore new revenue streams. The company is investing in healthcare initiatives, satellite broadband, and self-driving car technology, all of which could become important growth drivers.
The adoption of artificial intelligence is expected to drive continued migration to cloud services over the coming decade, a trend that should benefit AWS as a market leader.
E-commerce growth also remains a core part of Amazon’s business model, with plenty of room for expansion in global markets.
Amazon’s current share price sits at $170.66. The stock experienced a recent 5% weekly gain despite broader market pressures affecting the tech sector.
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