Kooc Media Now Accepts Online Casino and Sports Betting Clients for Its Guaranteed PR Distribution Service

PR distribution agency Kooc Media has confirmed that online casinos, sports betting operators and other iGaming businesses can now access its full suite of press release services. The agency, which has spent nearly a decade building a reputation for guaranteed media placements in the crypto and fintech sectors, is bringing that same model to the gambling industry with dedicated packages covering content creation, publication on owned news websites and distribution through global newswire networks.

For years, the online gambling industry has operated without a reliable PR partner. The companies behind the biggest sportsbooks, casino platforms and betting products in the world have had to make do with generalist agencies that treat gambling as an afterthought, or worse, refuse to work with them entirely. Press releases go unread, pitches go unanswered, and campaigns end with nothing published. It is a frustrating cycle that has left many iGaming companies questioning whether PR is worth the investment at all.

Kooc Media believes the answer is yes — but only if the approach is right.

“The problem was never that iGaming companies do not have stories worth telling,” said Michelle De Gouveia, spokesperson for Kooc Media. “The problem was that the PR industry did not have the right model to serve them. We do. Guaranteed placements, same-day publishing and transparent reporting change everything for gambling brands that have been burned by empty promises before.”

A Publishing Network That Removes Uncertainty

What separates Kooc Media from most PR agencies is ownership. The agency does not just write press releases and hope that someone publishes them. It owns and operates a network of established news websites that it can publish on directly. This network includes Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing — publications that cover finance, technology, business and digital industry topics and collectively attract a large and diverse readership.

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Every website in the network is indexed by Google News. This is a critical detail for iGaming clients because it means their press releases do not just sit on a website collecting dust. They have the potential to surface in Google News results, appear in news feeds and rank for relevant search terms. For a new online casino trying to build awareness or a sportsbook launching in a fresh market, that kind of organic visibility is extremely difficult to achieve through any other channel.

When a gambling client books a campaign, Kooc Media confirms exactly which publications the article will appear on before the client agrees to proceed. There are no maybes, no best efforts and no dependence on whether an external journalist feels like covering the story. The placement list is fixed and the client knows precisely what they are paying for.

End-to-End Campaign Management

Kooc Media has designed its gambling PR service so that clients need to do as little as possible. Many iGaming companies, particularly smaller operators and startups, do not have in-house PR teams or dedicated copywriters. Kooc Media’s managed approach means they do not need them.

The process begins with the client sharing the details of their announcement. This could be anything relevant to their business — a new platform launch, expansion into a regulated market, a major partnership, a product feature release, a licensing update, a rebrand, a milestone achievement or an industry award. The agency’s editorial team then writes a complete press release from that brief, handling the structure, angle, tone and any compliance considerations related to responsible gambling messaging.

The client reviews the finished article, requests any adjustments and gives final approval. From that point, Kooc Media handles everything. Articles are published across the owned network and, where the package includes it, distributed through partner newswire channels. The standard turnaround from approval to live publication is under 24 hours.

Premium distribution packages extend the reach significantly. Press releases can be pushed through major financial and business news networks, with the potential for placements on outlets including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-affiliated feeds. For iGaming brands, appearing on these platforms alongside mainstream business coverage is a powerful credibility signal that few other marketing activities can match.

A detailed report with live links to every published placement is provided once the campaign is complete.

Why PR Has Become Essential for Gambling Brands

The marketing environment for online gambling companies has grown steadily more restrictive over recent years. Paid advertising options are being curtailed across multiple channels and jurisdictions. Google limits gambling ads in numerous countries. Facebook and Instagram enforce tight restrictions on betting content. Television advertising bans for gambling are spreading across Europe. Sports sponsorship, once one of the most visible marketing tools for sportsbooks, faces growing political and regulatory opposition.

As each channel becomes more limited, the value of earned media through public relations increases. Press coverage on credible news websites delivers brand visibility without triggering advertising restrictions. It reaches potential players through organic channels — search engines, news aggregators, social sharing — rather than through paid placements that may be blocked or restricted in certain markets.

Beyond visibility, press coverage builds the trust that gambling brands need to convert browsers into depositing players. Online gambling is an industry where trust matters enormously. Players are asked to share personal data, link payment methods and deposit real money with platforms they may be encountering for the first time. A brand that has been covered on recognised news websites immediately feels more established and trustworthy than one with no media presence at all.

The SEO value of press coverage adds a further strategic layer. Backlinks from high-authority, Google News indexed publications strengthen domain authority and support rankings for competitive search terms. For iGaming companies investing in organic search as a long-term acquisition channel, regular PR coverage is one of the most effective ways to build the backlink profile needed to compete.

Lessons Learned from Crypto and Fintech

Kooc Media did not build its iGaming service from scratch. The agency has been operating since 2017 and developed its guaranteed-placement model while serving crypto projects, blockchain companies and fintech startups. These industries share many characteristics with online gambling — they operate in regulated environments, they face media scepticism, and they have historically struggled to find PR agencies capable of delivering real published coverage.

The thousands of campaigns Kooc Media has completed across crypto and fintech provided a blueprint that translates directly to iGaming. The infrastructure is already in place. The editorial processes are proven. The distribution networks are established. Applying all of this to the gambling industry was a natural progression rather than a leap into the unknown.

“Crypto taught us how to deliver PR for industries that most agencies avoid,” said De Gouveia. “The gambling sector has the same needs and the same frustrations. Our model works because it is built on guaranteed outcomes rather than hopeful outreach, and that applies regardless of the industry.”

Flexible Options for Every Type of iGaming Business

The online gambling ecosystem is broad. It includes multinational sportsbook operators running platforms across dozens of countries, mid-sized online casino brands building their presence in specific regulated markets, startup poker rooms trying to attract their first players, betting affiliate networks promoting operator partnerships, B2B software providers powering casino platforms, and payment processors serving the gambling industry.

Kooc Media has structured its packages to accommodate this diversity. Entry-level options deliver publication across the agency’s owned websites at a price point accessible to smaller businesses. Mid-range packages add partner network distribution for wider coverage. Premium packages provide full newswire distribution with access to major business and financial media outlets.

For businesses with particular requirements, custom campaigns can be tailored around specific publication targets, geographic markets, content themes or ongoing monthly distribution schedules.

Every package includes full content creation, so no client ever needs to arrive with a finished press release in hand. The agency manages every step from brief to publication.

About Kooc Media

Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company operates a network of in-house news websites and delivers guaranteed media placements, professional press release writing, newswire distribution and managed PR campaigns for clients in the crypto, fintech, technology and iGaming industries.

Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.