Wise Hiring Digital Asset Lead for Stablecoin Expansion

TLDR

Table of Contents

Wise’s new role focuses on stablecoin integration in customer accounts.
The position targets experts in wallets and blockchain-based payments.
Visa recently piloted USDC and EURC for cross-border payment testing.
Stablecoin adoption is growing in Latin America and Africa, says Chainalysis.

Global payments firm Wise has posted a new role focused on digital assets and stablecoins, signaling a potential move toward cryptocurrency integration amid evolving global regulation. The company, best known for facilitating low-cost international money transfers, is now seeking a product leader to explore how customers might hold and use digital assets within their Wise accounts.

Expansion Toward Digital Assets

Wise’s product director, Matthew Salisbury, announced the job opening on LinkedIn last week. The position, based at the company’s London headquarters, is for a “digital-asset product lead” who will join the firm’s Accounts team. According to the listing, the selected candidate will help expand Wise’s product offering by examining the role of stablecoins in its existing platform. The posting has already drawn interest from over 100 applicants.

The company is targeting professionals with at least five years of product management experience and a history of launching consumer-focused blockchain or digital-asset products. Notably, Salisbury mentioned that candidates with experience building wallets or payment solutions based on stablecoins are especially encouraged to apply.

Focus on Stablecoin Use in Global Transfers

Wise has not yet confirmed how or when it might implement stablecoin technology within its infrastructure. However, the role description indicates the company’s intent to research how stablecoins could support faster and more efficient cross-border payments. Stablecoins, which maintain value by pegging to traditional currencies, have increasingly been used to simplify money movement without reliance on traditional banking intermediaries.

The exploration follows growing activity in the sector. Last month, Visa began a pilot program using the USDC and EURC stablecoins to help financial institutions facilitate cross-border settlements. While Visa’s program targets institutional clients, Wise continues to serve a largely retail customer base across more than 160 countries and 40 currencies. This distinction highlights how both companies are approaching similar technology with different audiences in mind.

Stablecoin Adoption Trends in Key Regions

Meanwhile, data from blockchain analytics firm Chainalysis shows that stablecoin usage continues to rise in regions such as Latin America and Africa. These areas have seen strong growth driven by remittance needs, currency instability, and accessibility to decentralized finance services. According to the firm’s December report, many users in these markets rely on stablecoins for low-cost international transfers and secure savings options.

Wise’s financial results underscore its established position in the global payments landscape. In 2024, the company reported £979.9 million ($1.23 billion) in revenue and £345.6 million ($443 million) in profit. With the new hiring effort, Wise appears to be evaluating how digital assets could integrate into its existing ecosystem while regulatory conditions around stablecoins continue to develop worldwide.

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