TLDR
- Zoomex appoints Emiliano Martínez to promote its global sports and crypto vision.
- The partnership spans 35 markets, featuring Web3 and sports-themed user events.
- Martínez says speed and focus unite football performance and crypto trading.
- Zoomex strengthens its Web3 presence with a focus on speed and simplicity.
Zoomex, a global cryptocurrency exchange platform, has named Argentine football star Emiliano Martínez as its Global Exclusive Brand Ambassador. The collaboration marks an important move in Zoomex’s plan to merge sports and Web3 technology, using Martínez’s worldwide influence to promote its message of speed, precision, and trust ahead of the 2026 FIFA World Cup.
Partnership to Bridge Sports and Web3
Zoomex said the partnership with Martínez aims to connect the passion of sports with the innovation of digital assets. The exchange stated that this collaboration would reinforce its values of “Speed, Precision, and Trust” while bringing more global users closer to the world of Web3.
The company noted that Martínez’s fast reflexes and sharp decision-making mirror the platform’s commitment to seamless and efficient trading. His presence as ambassador is expected to strengthen Zoomex’s visibility across both the sports and crypto communities.
Zoomex described the partnership as a union built on shared focus and discipline. The firm said that, just as athletes depend on speed and awareness, traders need the same qualities in a fast-changing digital environment.
Shared Vision of Speed and Simplicity
Zoomex said its philosophy is based on “Simplicity × Ease of Use × Speed,” emphasizing accessibility and efficiency for users around the world. The company’s exchange infrastructure includes an ultra-low latency matching engine and a minimalist interface designed for faster trade execution.
Zoomex’s CEO said, “Our partnership with Emiliano Martínez is not just a fusion of sportsmanship and technological innovation — it’s a shared interpretation of the values of speed and decisiveness.” He added that both athletes and traders benefit from the ability to make precise and trustworthy decisions.
Martínez shared similar views, noting that focus and quick judgment are essential both on the football field and in trading. “Whether it’s making a crucial save on the pitch or a decision in the market, speed and conviction are equally vital,” he said. He added that he looks forward to helping people experience “the power of instant reaction and precise execution.”
Global Engagement Initiatives
The collaboration will cover over 35 global markets through various interactive programs designed to connect sports and crypto users. Planned activities include social media challenges around the theme “Speed × Precision,” limited-time in-app trading missions, and online events featuring signed merchandise.
Zoomex said that all activities would follow its principles of low entry barriers and fast participation. These initiatives are designed to let fans and traders experience the blend of sports energy and Web3 innovation.
The company also confirmed that it will launch more community-driven campaigns in the coming months. Updates and details will be shared through its official social media channels and platform announcements.
About Zoomex
Founded in 2021, Zoomex operates in more than 35 countries and serves over three million users. The platform offers more than 600 trading pairs and focuses on high-speed, low-barrier cryptocurrency trading.
Zoomex is also the official partner of the Haas F1 Team, further linking its brand to speed and precision. The platform holds regulatory licenses from Canada MSB, U.S. MSB, U.S. NFA, and Australia AUSTRAC, and it has passed security audits by blockchain firm Hacken.
With this new partnership, Zoomex aims to strengthen its presence in the global market and expand its community through the shared values of sportsmanship and technology.
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