TLDR
- ProShares XRP ETF set to launch on July 18, 2025, with SEC filing under Rule 485(b) confirming readiness.
- Canary Capital CEO says XRP ETF could outperform ETH and SOL due to Ripple’s real-time settlement infrastructure.
- Bloomberg analysts estimate a 95% chance of SEC approval for XRP ETF within 2025.
- XRP built for ISO 20022, now adopted by Fedwire, aligning it with global financial messaging standards.
As anticipation builds around the ProShares XRP ETF set to launch on July 18, 2025, industry experts are weighing its potential performance. Canary Capital CEO Steven McLurg believes the XRP ETF could outperform Ethereum (ETH) and Solana (SOL) ETFs. His view comes as XRP’s market presence strengthens following legal clarity and new regulatory filings.
With the XRP price holding above $2.80 and trading activity rising, the timing of the ETF launch coincides with a surge in institutional and retail interest. Regulatory developments and the Federal Reserve’s upgrade to ISO 20022 have also added momentum to XRP’s positioning in the digital asset market.
Will XRP ETF Outperform ETH and SOL ETF
The Federal Reserve’s adoption of ISO 20022 through its Fedwire system has boosted interest in payment-focused digital assets like XRP. With same-day settlement now available for trillions in daily transactions, institutional investors are prioritizing fast, reliable, and liquid cross-border payment tools—an area where Ripple’s infrastructure excels.
Steven McLurg, CEO of Canary Capital, recently emphasized XRP’s strong ETF potential, citing its real-time settlement capabilities and legal clarity. “Out of all pending products, I think the XRP ETF will gain the most traction,” he told Paul Barron. A 2023 court ruling confirmed XRP is not a security, allowing it to qualify for a 1933 Act fund.
While Ethereum and Solana ETFs attract attention for their smart contract utility, XRP’s real-world financial use case gives it a unique edge. Its centralized liquidity model is purpose-built for institutional-grade global transactions, aligning well with modern financial system upgrades.
SEC Approval Timeline Remains Unclear Despite High Expectations for XRP ETF
According to Bloomberg analysts, the XRP ETF has a 95% chance of receiving SEC approval in 2025. However, the SEC recently postponed its review of XRP ETF filings, including one from Franklin Templeton, to the fall of 2025. These delays are due to ongoing reviews related to market structure and investor protection.
Despite this, the ProShares XRP ETF appears on track, with a July 11, 2025, filing under Rule 485(b) confirming the fund’s readiness for listing. The ETF was also listed on the Depository Trust & Clearing Corporation (DTCC) platform earlier this month, a key step for launching financial products in U.S. markets.
#XRP EFT Fillings with SEC
11 in queue. More coming up. pic.twitter.com/ctveJP41xO
— XRP Media (@XrpMedia) July 13, 2025
Meanwhile, another XRP product Teucrium’s leveraged XRP ETF has seen a sharp rise in trading volume, exceeding $120 million per day. This suggests growing interest among investors even before the full launch of unleveraged spot ETFs.
Although regulatory approval is not guaranteed for all filings, the XRP ETF may see earlier movement than others due to the court ruling and Ripple’s established compliance systems.
Crypto Legislation and Market Timing Support XRP ETF Launch Potential
The expected launch of an XRP ETF coincides with a pivotal week for U.S. crypto regulation. Congress is set to vote on three major bills: the GENIUS Act (focused on stablecoin regulation), the CLARITY Act (addressing market structure), and the Anti-CBDC Surveillance State Act. Together, these proposals could provide a more defined legal framework for digital assets and their financial products.
XRP’s design, built for institutional-grade, real-time global payments, positions it well amid rising demand for regulated crypto exposure. Unlike Ethereum and Solana—which prioritize decentralized applications—XRP serves a clear financial settlement role, appealing to institutions that value speed, reliability, and compliance.
Institutional investors may find an XRP ETF more attractive due to its alignment with evolving regulations and a favorable legal status. As the landscape shifts toward clarity and oversight, XRP stands out as a token with both purpose-built infrastructure and increasing legitimacy in traditional finance.
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