TLDR
- Warren Buffett has $68 billion invested in two AI stocks: Apple ($65.3 billion) and Amazon ($2.3 billion)
- Apple unveiled “Apple Intelligence” in June 2024, incorporating AI into Siri, health monitoring, and writing tools
- Amazon’s AWS cloud platform holds 32% of global market share and offers AI solutions to businesses
- Bernstein analyst Mark Newman initiated coverage of Apple with $290 price target, citing AI integration potential
- Apple’s stock rose 0.6% following Newman’s positive assessment of the company’s AI capabilities
Warren Buffett has positioned Berkshire Hathaway with major stakes in artificial intelligence through two key investments. The billionaire investor holds $68 billion across Apple and Amazon, representing over 22% of his $302 billion portfolio.
Apple dominates Buffett’s AI strategy with a $65.3 billion investment. The tech giant has integrated artificial intelligence into its devices for over a decade through features like predictive text and Siri voice assistant. In June 2024, Apple introduced “Apple Intelligence” at the Worldwide Developers Conference.

This umbrella initiative enhances Siri’s interactive capabilities and powers health monitoring systems. The technology also supports Face ID authentication and provides intelligent writing and image tools. Apple Intelligence aims to revitalize iPhone sales and boost demand for other Apple devices.
Apple’s AI Integration Drives Analyst Optimism
Bernstein analyst Mark Newman recently initiated coverage of Apple with an outperform rating. He set a $290 price target, representing 22% upside potential from recent trading levels. Newman highlighted Apple’s position as a quick pathway for AI adoption among consumers.
The analyst praised Apple’s latest iPhone models for their device-native AI capabilities. These features provide users with immediate access to artificial intelligence functions without complex setup requirements. Newman warned that poor AI implementation could lead customers to switch to competing device manufacturers.
Apple’s stock gained 0.6% following Newman’s positive assessment. The company’s shares outperformed the S&P 500 index, which declined 0.1% during the same trading session. Apple has reduced its outstanding share count by 44% since launching its buyback program in 2013.
The company has repurchased over $796 billion of its own stock during this period. This aggressive share buyback program has boosted earnings per share and contributed to stock price appreciation. Apple maintains the largest share repurchase program globally.
Consumer loyalty remains a key factor in Apple’s investment appeal. The company’s customer base demonstrates strong brand attachment despite recent challenges in physical device sales. Subscription services revenue has grown substantially, offering higher profit margins than hardware sales.
Amazon’s Cloud Business Powers AI Growth
Amazon represents Buffett’s second-largest AI investment at $2.3 billion in Berkshire holdings. The company’s Amazon Web Services (AWS) cloud platform drives its artificial intelligence strategy. AWS captured 32% of worldwide cloud infrastructure service spending in the second quarter.

The platform offers businesses access to generative AI solutions and large language model development tools. Companies can customize these AI capabilities to meet specific operational needs. AWS generated a $123 billion annual sales run-rate as of the June quarter.
Amazon’s retail operations provide limited profit margins despite generating substantial revenue. The company’s sustainable competitive advantage in e-commerce remains valuable even with lower margins. AWS delivers the high-margin growth that makes Amazon attractive to value investors.
The company operates multiple profitable segments beyond cloud services. Subscription services and advertising generate steady double-digit growth rates. Exclusive content partnerships with the NFL and NBA strengthen Prime subscription offerings.
Amazon attracts billions of monthly visitors across its marketplace and streaming platforms. This massive audience provides strong advertising pricing power compared to social media competitors. The combination of cloud services and advertising creates multiple revenue streams.
PwC analysts estimate the global AI market opportunity at $15.7 trillion by 2030. Both Apple and Amazon are positioned to capture portions of this expanding market through their respective AI strategies.
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