TLDR
- Trump Media holds $2B in Bitcoin, making up two-thirds of its liquid assets.
- $300M allocated for bitcoin-related options acquisition strategy.
- DJT stock jumped 6% to $19.69 following the Bitcoin disclosure.
- Trump Media aims to raise up to $3B for future Bitcoin purchases.
Trump Media and Technology Group (DJT) has confirmed that its Bitcoin holdings have now reached a valuation of $2 billion. The company’s stock rose by over 6% on Monday morning following the announcement. DJT stock opened at $19.69 and reached as high as $20.08 in premarket trading.
The company says it will continue expanding its position in Bitcoin and other related digital assets. It also noted that these assets now account for two-thirds of its $3 billion in liquid reserves.
Trump Media Confirms $2 Billion Bitcoin Treasury Strategy
Trump Media stated in a press release that its Bitcoin treasury is part of a previously announced strategy. The company also holds additional bitcoin-related securities, though it has not disclosed their value.
According to the statement, Trump Media and Technology Group, the parent company of Truth Social and Truth.Fi, holds $2 billion worth of Bitcoin, representing two-thirds of its liquid assets.
The company has also allocated $300 million for an “options acquisition strategy,” which may convert into spot Bitcoin depending on market conditions.
In June, an S-3 filing suggested plans to raise capital for Bitcoin purchases, with earlier reports hinting at a possible $3 billion target.
Trump Media now holds $2,000,000,000 in Bitcoin not in stocks, not in dollars… but in hard digital money. 🚀
Looks like the campaign trail leads straight to the blockchain.
Trump Media = Politics + Memes + $2B BTC = Digital Power Play
Bitcoin is officially on the campaign… pic.twitter.com/WjIbtymuYW
— cryptothedoggy (@cryptothedoggy) July 21, 2025
CEO Devin Nunes stated, “We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan.” He said the move aims to support the company’s financial independence and shield it from traditional financial system risks.
Following the announcement, DJT stock rose over 6% to $19.69, with a 10% increase over the past 30 days.
Plans to Increase Crypto Exposure and Launch Token
Alongside its current holdings, Trump Media revealed that it has set aside $300 million for an “options acquisition strategy.” This strategy is aimed at purchasing securities related to Bitcoin, which may be converted into spot Bitcoin based on market conditions.
The company also said these assets will be used to create synergies across its digital platforms, including Truth Social, Truth+, and Truth.Fi. It is also planning to launch a utility token for use across its media and finance ecosystem.
According to the company, these digital reserves will be part of a broader crypto-focused roadmap. This includes a previously filed application to start a Bitcoin-focused investment fund and Truth.Fi’s plan to allocate $250 million to cryptocurrency and related assets.
Stock Performance and Market Reaction
The announcement led to an immediate reaction in financial markets. DJT shares climbed 7.5% in premarket trading before stabilizing above $19.50 during early trading hours. The company had seen a 10% gain in the last 30 days amid growing interest in its crypto strategy.
Bitcoin also moved higher following the disclosure. The cryptocurrency is currently trading just above $118,000, slightly below its recent all-time high of $123,000. Market watchers reported increased activity from other institutional investors as well, with treasury additions across several firms over the past week.
Earlier reports indicated that Trump Media was raising capital, possibly up to $3 billion, to strengthen its position in digital assets. The company’s expanded treasury strategy is part of that broader effort.
Regulatory Moves and Broader Crypto Strategy
This news comes shortly after President Donald Trump signed the GENIUS Act into law. The new legislation establishes clear oversight for stablecoins and reflects growing interest in cryptocurrency regulation.
Trump Media has stated that the move toward digital assets is designed to support product development and strengthen its long-term financial strategy. Devin Nunes added that the company will continue using crypto to back new services and protect its operations from disruptions.
Trump has recently voiced strong support for the crypto industry. He has also called on lawmakers to pass the Clarity Act, which would set clear rules for the digital asset sector.
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