TLDR
Thumzup Media diversifies crypto portfolio with Ethereum, XRP, Solana, Dogecoin, and Litecoin to support AdTech growth.
Donald Trump Jr. invests $4M in Thumzup Media, boosting its digital asset strategy and crypto expansion.
Thumzup’s new crypto strategy aims to leverage digital assets to enhance its rapidly expanding advertising platform.
Thumzup Media faces market challenges but remains committed to its digital asset strategy despite early-stage financial losses.
Thumzup Media, a Los Angeles-based company focused on social media marketing and cryptocurrency asset strategies, has announced an expansion of its digital asset portfolio. Backed by a $4 million investment from Donald Trump Jr., the company has decided to diversify its holdings to include a variety of leading cryptocurrencies beyond Bitcoin.
Thumzup Media’s New Crypto Strategy
In a recent board meeting, Thumzup Media’s directors approved a significant move to increase the company’s exposure to the cryptocurrency market. Previously, the company held more than $2 million in Bitcoin, which represented the bulk of its digital assets.
With the new strategy, Thumzup will begin acquiring Ethereum (ETH), Ripple (XRP), Solana (SOL), Dogecoin (DOGE), Litecoin (LTC), and USD Coin (USDC). This decision aims to bolster the company’s advertising technology (AdTech) business, which is rapidly expanding.
Thumzup Media’s decision to diversify into these cryptocurrencies reflects its belief in the long-term value of digital assets. The company plans to leverage its growing crypto portfolio to support the development of its advertising platform. This move comes as Thumzup seeks to tap into a tech-savvy audience, offering incentives for users who promote products on social media platforms.
Trump Jr.’s Investment and Thumzup’s Future Plans
Donald Trump Jr. has made a notable investment in Thumzup Media, acquiring 350,000 shares in the company, which were valued at over $4 million. According to sources familiar with the matter, the investment was made following advice from his investment team.
Trump Jr. does not hold an active role within the company, but his involvement underscores the increasing interest the Trump family has shown in the cryptocurrency space.
This strategic investment by Trump Jr. supports Thumzup’s expansion into digital assets. The company believes that a diversified cryptocurrency portfolio will provide more flexibility and opportunities for growth. Thumzup’s CEO, Robert Steele, explained that the company views digital assets as integral to its innovation strategy. The funds from Trump Jr.’s investment, along with a previous $6 million raised in a private stock placement, will help finance the company’s crypto purchases.
Crypto Portfolio and Business Expansion
Thumzup Media’s new cryptocurrency strategy comes at a time when the company is exploring broader opportunities in the digital asset ecosystem. The decision to acquire a mix of popular cryptocurrencies like Ethereum, Ripple, and Solana aligns with the company’s vision of a more diversified and flexible business model. The company’s AdTech business, which allows users to get paid for promoting products on social media, is expected to benefit from this diversified approach to crypto holdings.
The move also aligns with a broader trend of increased investment in digital currencies by businesses associated with the Trump family. Thumzup Media’s expansion into multiple cryptocurrencies follows similar moves by Trump-affiliated companies. Trump Media, the parent company of Truth Social, for example, has committed to investing heavily in Bitcoin, with plans to allocate up to $2.3 billion to the cryptocurrency.
Financial Results and Market Performance
Despite the strategic shift towards digital assets, Thumzup Media has faced challenges in the market. The company reported a loss of over $2 million during the first quarter of 2025, with revenue totaling just $151. These financial difficulties have not deterred Thumzup from pursuing its digital asset-focused strategy, as the company continues to focus on its long-term growth prospects.
Thumzup Media’s stock experienced volatility, rising 75% in a matter of days, only to drop by 17%. This fluctuation in share prices reflects the ongoing uncertainty in the company’s early-stage development. Nevertheless, Thumzup remains committed to its digital asset-first approach, believing that its investments in cryptocurrencies will pay off in the long run.
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