Tesla Slashes Cybertruck Prices as Sales Numbers Plummet in 2025

Key Takeaways

Table of Contents

New budget-friendly Cybertruck model debuts at $59,990 featuring dual-motor all-wheel drive
Premium Cyberbeast variant sees dramatic price reduction from $114,990 down to $99,990
2025 US Cybertruck deliveries totaled just 20,237 vehicles, representing a 50% decline from 2024
Entry-level variant features reduced towing capabilities and fabric interior appointments
Cyberbeast’s Luxe Package elimination removes complimentary Full Self-Driving and Supercharger benefits

Tesla unveiled its most budget-conscious Cybertruck variant on Thursday with a $59,990 starting price, marking a strategic pivot as the automaker confronts significant sales headwinds for its futuristic electric pickup truck.

BREAKING: Tesla has introduced a new dual-motor AWD Cybertruck trim for $59,990, its most affordable trim yet.
• 325 mile range
• 7,500 lb towing capacity
• 0-60mph: 4.1s
• Bed with motorized tonneau cover
• Bed Outlets (2-120v, 1-240v)
• 325kW max charging speed
• Coil… pic.twitter.com/OiywRkKx48
— Sawyer Merritt (@SawyerMerritt) February 20, 2026

This newly introduced dual-motor all-wheel-drive configuration represents Tesla’s lowest-priced Cybertruck offering to date. To achieve the reduced price point, the vehicle incorporates cost-conscious specifications including fabric upholstery, front-only heated seating, and a diminished 7,500-pound towing rating—substantially less than the 11,000-pound capacity offered on premium configurations.

Tesla, Inc., TSLA

Simultaneously, Tesla slashed pricing on the high-performance Cyberbeast from $114,990 to $99,990. This aggressive pricing adjustment coincides with the elimination of the “Luxe Package,” which previously bundled Supervised Full Self-Driving capability alongside unlimited Supercharger network access.

Deliveries Decline Sharply

These pricing adjustments follow a challenging 2025 period for Cybertruck sales performance. Tesla delivered merely 20,237 units across the United States throughout the year, based on Cox Automotive’s January market analysis. This figure represents exactly half of the previous year’s volume and falls dramatically short of Elon Musk’s 2023 projection calling for 250,000 annual units.

The electric vehicle sector broadly has experienced softening demand following September’s policy shift, when the Trump administration terminated the $7,500 federal electric vehicle purchase incentive. This policy reversal has deterred cost-conscious consumers and intensified competitive pressure on Tesla to implement aggressive pricing strategies.

Despite the substantial reduction, the $59,990 Cybertruck maintains premium positioning. By comparison, the Ford F-150—which Musk has consistently identified as a key competitor—carries a $39,330 base manufacturer’s suggested retail price.

Profitability Concerns Emerge

Financial analysts have voiced apprehension that pivoting toward lower-priced model configurations could compress Tesla’s profit margins absent corresponding reductions in production expenses or meaningful expansion of software and ancillary service revenue streams.

Aggressive pricing strategies have become fundamental to Tesla’s 2026 market approach. Earlier this month, the company introduced a new all-wheel-drive Model Y configuration carrying a $41,990 price tag.

Beyond sales performance challenges, the Cybertruck has encountered operational difficulties. The vehicle has been subject to multiple safety recalls addressing rearview camera malfunctions, windshield wiper failures, and concerning reports of accelerator pedal jamming incidents.

Manufacturing Strategy Shift

Musk disclosed last month that Tesla will discontinue production of the Model X and Model S vehicles, reallocating that California manufacturing capacity toward humanoid robotics production initiatives.

Tesla shares concluded Thursday’s trading session at $411.71, registering a modest 0.12% gain for the day.