TLDR
- Tesla raised its Cyberbeast Cybertruck price by $15,000 to $114,990, adding supervised Full Self-Driving and free Supercharger access through a “Luxe Package”
- TSLA stock dropped 2.37% to $321.52 with heavy options activity, particularly 67,000 put contracts at the $320 strike price
- Despite global sales falling 13% year-over-year in H1 2025, Tesla stock has gained over 50% in the past year
- Deutsche Bank increased its Tesla holdings to 10,076,461 shares worth $2.61 billion, showing continued institutional confidence
- Technical analysis shows TSLA trading in a channel between $307.51 and $349.43, with current levels suggesting downside risk for short-term traders
Tesla made waves this week by bumping up the price of its top-tier Cybertruck model. The Cyberbeast now costs $114,990, representing a steep $15,000 increase from its previous $99,990 price tag.
The automaker sweetened the deal by bundling supervised Full Self-Driving capability and unlimited Supercharger network access into what it calls the “Luxe Package.” Only the Cyberbeast model received this pricing adjustment, while other Cybertruck variants maintain their current prices.
BREAKING: Tesla has increased the price of the Cybertruck Cyberbeast by $15,000 in the US, but it now comes standard with the Luxe Package, which includes FSD (Supervised), free lifetime Supercharging, four-year premium service and free lifetime Premium Connectivity.
New… pic.twitter.com/FpYFvfVVu5
— Sawyer Merritt (@SawyerMerritt) August 22, 2025
This move comes as Tesla faces mounting pressure in the electric pickup market. Sales have been choppy since the Cybertruck’s late 2023 launch, with production and delivery numbers fluctuating throughout its rollout.
The company is clearly targeting buyers willing to pay premium prices for advanced features. However, the nearly $115,000 price point puts the Cyberbeast in luxury territory, potentially limiting its customer base.
Tesla stock hasn’t been immune to recent market turbulence. Shares fell 2.37% to $321.52 in recent trading, accompanied by unusually heavy options activity.
The $320 put contract saw over 67,000 contracts change hands, with retail investors accounting for 73% of that volume. This level of put activity often signals bearish sentiment or hedging activity.
Institutional Support Remains Strong
Despite stock volatility, institutional investors continue backing Tesla. Deutsche Bank recently expanded its position to 10,076,461 shares, valued at approximately $2.61 billion.
This institutional confidence persists even as Tesla grapples with declining vehicle sales. The company’s global sales dropped roughly 13% year-over-year during the first half of 2025.
The disconnect between falling sales and rising stock prices highlights Tesla’s unique position. Investors seem focused on the company’s long-term prospects rather than current delivery numbers.
Tesla shares have climbed over 50% in the past year, crushing the S&P 500’s performance by 35.5 percentage points. The stock trades at a forward P/E of 135.87, reflecting high growth expectations.
However, Tesla remains about 30% below its 52-week high, showing the stock’s ongoing volatility. The company’s 5-year revenue growth rate of 31.8% helps justify its premium valuation.
Technical Picture Shows Mixed Signals
Chart watchers see Tesla trading within a defined channel. The stock recently peaked at $349.43 before pulling back to current levels around $321.52.
Technical support sits at $307.51, marking the bottom of the trading range. Holding below the $328.70 level keeps downside risk alive for short-term traders.
The current price action suggests Tesla faces resistance near $350 while finding support in the $307-$320 zone. Breakouts from this range could signal the next major move.
Tesla continues offering inventory discounts on some Cybertruck units while raising prices on its flagship model. This dual pricing strategy reflects the company’s effort to clear existing stock while capturing premium dollars from high-end buyers.
The Cybertruck’s journey has included multiple recalls and production adjustments since launch. Competition from Ford and Chevrolet in the electric pickup space adds pressure to Tesla’s pricing decisions.
Tesla’s robotaxi and autonomous driving initiatives remain key factors driving investor interest. These future-focused projects help explain why the stock maintains high valuations despite current sales headwinds.
The company’s recent Cybertruck pricing move signals confidence in its premium positioning. Whether buyers will accept the higher price remains to be seen as delivery data emerges.
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