Key Highlights
- Anthony Noto, SoFi’s CEO, acquired 56,000 shares of SOFI stock valued at approximately $1 million on March 2, 2026
- The investment follows a significant declineâSOFI has fallen roughly 43% from peak levels and 32% year-to-date
- Monday’s trading activity reached approximately 71.7 million sharesâexceeding the three-month average by 26%
- Recent analyst upgrades from Citizens and JPMorgan establish price targets at $30 and $31 per share
- The consensus analyst target price of $25.96 suggests potential upside of approximately 41%
On March 2, 2026, Anthony Noto, CEO of SoFi Technologies, demonstrated his confidence in the company by purchasing $1 million worth of SOFI stock through open-market transactions, acquiring 56,000 shares at a weighted average cost of $17.88 each.
This significant acquisition occurred as SOFI shares had retreated approximately 43% from their all-time peak, with a 32% decline recorded year-to-date.
The CEO’s purchase spanned several transactions, with execution prices between $17.50 and $18.21 per share. Following these acquisitions, Noto’s direct shareholding has increased to 11,675,452 shares.
When executives make open-market stock purchases rather than receiving compensation-based equity, the signal carries additional significance. These transactions represent personal capital commitment, which market participants typically interpret as a strong confidence indicator.
The market reacted positively. SOFI ended Monday’s session at $18.39, registering a 3.55% gain, with additional momentum continuing into after-hours trading. The day’s trading volume hit approximately 71.7 million sharesâabout 26% higher than the three-month average.
The timing of this purchase appears strategic. SoFi recently reported fourth-quarter 2025 results that surpassed expectations, with quarterly revenue exceeding $1 billion. The company also delivered earnings that beat analyst forecasts.
Wall Street Analysts Raise Expectations
Analyst sentiment has shifted favorably. Citizens recently elevated SOFI from Market Perform to Market Outperform, establishing a $30 price targetâindicating potential upside exceeding 40% from present trading levels.
JPMorgan took an even more bullish stance, upgrading to Overweight with a $31 price objective.
Needham adjusted its target downward from $36 to $33 while maintaining its Buy recommendation, pointing to SoFi’s strong Q4 performance and expanding on-balance-sheet lending activities.
According to TipRanks, the consensus rating stands at Hold, derived from five Buy ratings, seven Hold ratings, and three Sell ratings issued over the past three months. The average analyst price target of $25.96 represents a 41% premium above current trading levels.
Current Market Position
SOFI currently trades with a market capitalization of $23.2 billion.
Despite recent positive momentum, the stock continues trading substantially below previous peak levels. Noto’s latest purchase brings his total ownership position to more than 11.6 million shares, positioning him among the most personally invested chief executives in the fintech sector.
Citizens previously held a Market Perform stance before upgrading their outlook, highlighting SoFi’s competitive advantages in customer acquisition and its robust product innovation roadmap.
Latest disclosure data confirms that as of March 2, Anthony Noto holds 11,675,452 shares of SoFi Technologies following this recent acquisition.
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