TLDR
- Strategy has purchased 6,556 BTC for approximately $556 million at an average price of $84,785 per Bitcoin
- The company now holds a total of 538,200 BTC worth approximately $47.03 billion
- Strategy has acquired 91,800 Bitcoin so far in 2025, representing 17% of its total holdings
- The purchase was funded through stock offerings, including the sale of 1,755,000 Strategy shares
- MSTR stock has risen approximately 163% over the past year, driven by Bitcoin’s appreciation
Strategy, formerly known as MicroStrategy, has continued its aggressive Bitcoin acquisition strategy with a new purchase of 6,556 BTC for approximately $556 million. This latest acquisition, made between April 14-20 at an average price of $84,785 per Bitcoin, brings the company’s total holdings to an impressive 538,200 BTC.
The purchase was confirmed by Strategy CEO Michael Saylor in a post on X (formerly Twitter). As of April 20, 2025, the company holds its Bitcoin at an aggregate purchase price of around $36.47 billion, with each Bitcoin acquired at an average of $67,766.
$MSTR has acquired 3,459 BTC for ~$285.8 million at ~$82,618 per bitcoin and has achieved BTC Yield of 11.4% YTD 2025. As of 4/13/2025, @Strategy holds 531,644 $BTC acquired for ~$35.92 billion at ~$67,556 per bitcoin. https://t.co/IUbf4TFD3d
— Michael Saylor (@saylor) April 14, 2025
This latest buy follows a smaller acquisition of 3,459 BTC reported on April 14, which was the company’s first announced purchase after March 31. The company had briefly paused its buying activity when Bitcoin fell below $87,000.
Funding the Bitcoin Purchases
The recent Bitcoin purchase was funded using proceeds from the Common ATM and STRK ATM stock offerings. This included the sale of 1,755,000 Strategy shares for $547.7 million and 91,213 shares of Series A preferred stock sold for $7.8 million.
Strategy has acquired 91,800 Bitcoin so far in 2025 alone. This represents about 17% of the company’s total Bitcoin holdings, showing an acceleration in their acquisition pace this year.
Since Saylor first championed Bitcoin as a reserve asset in 2020, the cryptocurrency has surged by approximately 987.94% from January 2020 to April 2025. This reflects the growing acceptance of Bitcoin in the corporate world.
Stock Performance and Market Impact
Strategy’s stock, MSTR, was trading at $317.20 at the time of reporting, showing a day-over-day increase of 1.78%. With a total market cap of $84.7 billion and an enterprise value of $94.5 billion, the company’s valuation continues to benefit from its Bitcoin strategy.
The net asset value of Strategy’s Bitcoin holdings has climbed to $47.03 billion, reflecting a daily increase of $1.19 billion or 2.60%. Over the past year, MSTR stock has risen by approximately 163%, driven largely by the appreciating value of Bitcoin.
MSTR shares peaked above $420 amid optimism over Donald Trump’s presidential win in November 2024. At the time of writing, MSTR is trading at around $314, up about 4% year-to-date.
Meanwhile, Bitcoin’s price has seen a drop year-to-date, down more than 6% and trading at $86,936 at the time of writing. Bitcoin was unable to surpass the $90,000 mark since early March of this year.
Growing Institutional Interest
Saylor recently highlighted growing institutional exposure to Strategy, with at least 13 institutional investors holding MSTR shares directly. Citing public data as of the first quarter of 2025, Saylor mentioned that 814,000 retail accounts have direct exposure to MSTR.
Based on public data as of Q1 2025, over 13,000 institutions and 814,000 retail accounts hold $MSTR directly. An estimated 55 million beneficiaries have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios.
— Michael Saylor (@saylor) April 20, 2025
Another 55 million beneficiaries have indirect exposure through mutual funds, pensions, insurance portfolios and exchange-traded funds. This widespread investment interest shows the market’s confidence in Strategy’s Bitcoin-focused approach.
The Bitcoin method has yielded a total return of 2,400%, suggesting that early investors who saw the potential in Strategy’s Bitcoin strategy might see a return of over 24 times their initial investment.
However, an accounting rule that requires digital assets to be evaluated at market prices would cause Strategy to record an unrealized loss of $5.9 billion for the first quarter of the year. As part of its aggressive acquisition strategy, which has included nine acquisitions during this period, the business allegedly spent $7.79 billion on Bitcoin in the same quarter.
At the time of writing, BTC trades at $86,900, registering a 3.3% surge in the weekly time frame.
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