TLDR
- Rumble and Tether to enable Bitcoin tipping for 51 million monthly users.
- CEO Chris Pavlovski says rollout will begin after final testing in December.
- Tether CEO Paolo Ardoino says UX improvements are nearly complete.
- Rumble also partners with MoonPay to offer crypto wallets for creators.
The video-sharing platform Rumble is expanding its crypto reach through a new partnership with Tether to introduce Bitcoin tipping for its more than 51 million monthly active users. The rollout is currently in testing, with a public launch expected by mid-December. The move aims to boost Bitcoin’s role in digital content monetization and provide creators with a decentralized payment option.
Rumble Collaborates with Tether on Bitcoin Tipping
Rumble CEO Chris Pavlovski announced the development during the Plan ₿ Forum in Lugano, Switzerland. He confirmed that Bitcoin tipping is in its testing phase, with Tether supporting the rollout. “Right now, we’re in the testing phase [but] we’re going to start rolling that out alongside Tether here in the coming weeks,” Pavlovski said.
Joining him on stage, Tether CEO Paolo Ardoino stated that the integration should be fully operational by early to mid-December. Ardoino noted that minor technical adjustments are ongoing to improve the user experience before launch. The platform’s first live Bitcoin tip was sent to content creator and former Canadian political candidate David Freiheit, marking a milestone in the collaboration.
Strengthening Bitcoin Adoption in Online Content
The addition of Bitcoin tipping is expected to advance payment adoption among online creators. Given Rumble’s anti-censorship position and large global audience, the integration could provide creators with a more secure way to receive payments. Pavlovski emphasized that the feature will give creators more independence while reducing reliance on traditional financial intermediaries.
Ardoino added that the integration will help both creators in developed economies and those in emerging markets. “Bitcoin and stablecoins can serve not only part of the population that is very dear to Tether, that is the emerging markets population, but also in the primary economy like the United States,” he said. He further stated that the feature ensures creators “will not be debanked for what they say.”
Tether’s Growing Ties with Rumble
Tether has maintained a close relationship with Rumble since investing $775 million in the video-sharing platform in December 2024. The investment aimed to enhance Rumble’s infrastructure and expand its blockchain-based payment features. Since then, Rumble has increased its presence in the crypto ecosystem through new partnerships and strategic developments.
In March, Rumble adopted a Bitcoin treasury strategy, acquiring 210.8 BTC worth $23.4 million, according to BitcoinTreasuries.NET. The company said this move aligns with its long-term commitment to integrating Bitcoin within its operations and financial framework.
Broader Crypto Integration Efforts
Rumble’s partnership with Tether is part of a broader initiative to embed crypto functionality into its platform. The company is working with crypto payments firm MoonPay to provide users with integrated crypto wallets. These wallets will simplify how content creators receive and manage their Bitcoin tips.
The company views crypto payments as an extension of its mission to give creators more control over their earnings and financial independence. With Bitcoin’s price stability improving in recent months, platforms like Rumble are increasingly exploring decentralized finance options to expand user engagement.
The upcoming Bitcoin tipping feature is set to launch before the end of the year, positioning Rumble as one of the first major video-sharing platforms to offer direct crypto rewards to creators.
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