TLDR
- Rumble purchased 188 Bitcoin at an average price of $91,000 per coin for a total of $17.1 million
- The video-sharing platform had previously announced plans to allocate up to $20 million to Bitcoin
- CEO Chris Pavlovski views Bitcoin as a hedge against inflation compared to “overprinted government-issued currencies”
- Tether, the largest stablecoin issuer worldwide, invested $775 million in Rumble late last year
- The company maintains flexibility to modify or continue its Bitcoin strategy based on market conditions
Rumble, the Nasdaq-listed video-sharing platform, has made a bold move into cryptocurrency by purchasing 188 Bitcoin. The company spent $17.1 million on the acquisition, paying an average of $91,000 per Bitcoin.
The purchase was announced on March 12, 2025, and represents a major step in Rumble’s previously revealed strategy to integrate cryptocurrency into its business operations. This acquisition follows through on CEO Chris Pavlovski’s earlier announcement that the company planned to allocate up to $20 million to Bitcoin.
Rumble’s journey into Bitcoin began on January 20, 2025 – the day of President Trump’s inauguration. The company made its first round of Bitcoin purchases on that date but did not disclose the exact amount at that time.
The latest purchase brings clarity to Rumble’s crypto treasury strategy. The company explained that the “actual timing and value of additional Bitcoin purchases, if any, will be determined by management at its discretion.”
Rumble has kept its options open regarding future cryptocurrency investments. The company stated that its “Bitcoin allocation strategy may be modified, suspended, or discontinued at any time.”
Market conditions will determine the next move
Market conditions will play a key role in determining Rumble’s next moves. The company noted it could continue to purchase Bitcoin for cash needs depending on how the market performs.
Pavlovski expressed confidence in the decision to hold Bitcoin as a corporate asset. “These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies,” he stated in the announcement.
The CEO also emphasized how this purchase aligns with Rumble’s broader vision. “We are proud to officially hold Bitcoin as we continue to grow and engrain crypto into our company’s DNA,” Pavlovski added.
Rumble’s cryptocurrency ambitions are backed by major industry players. Late last year, Tether, the world’s largest stablecoin issuer, invested $775 million in the video-sharing platform. Of this substantial funding, $250 million will be allocated toward growth initiatives, including Rumble cloud services.
The company has been expanding its technology footprint beyond video sharing. Earlier this year, on January 10, Rumble signed a cloud services agreement with the Government of El Salvador. The platform also hosts former President Donald Trump’s social media app Truth Social.
Sharp declines since the post-election rally
This Bitcoin purchase comes during a challenging period for cryptocurrency markets. Bitcoin and other digital assets have experienced sharp declines since the post-election rally. Macroeconomic fears of recession and inflation concerns related to the new Trump administration’s proposed tariffs have contributed to this downturn.
Despite market volatility, institutional adoption of Bitcoin continues to grow. Rumble now joins other major corporations like Metaplanet that have chosen to hold Bitcoin in their treasury.
Rumble’s stock showed mixed performance around the announcement. Shares closed down 2.38% in the last trading session but rebounded with a nearly 4% gain in pre-market trading, reaching $8.1.
The company maintains that future Bitcoin acquisitions will depend on several factors. These include overall market conditions, Bitcoin’s price movements, and Rumble’s own cash flow requirements.
Rumble’s Bitcoin purchase represents a growing trend of public companies recognizing Bitcoin as a financial asset worthy of corporate treasury allocation. This move positions the video-sharing platform at the intersection of social media technology and cryptocurrency adoption.
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