TLDR
- Rivian stock surged 5.98% due to bullish options activity with calls trading at twice normal volume
- The company has shown progress by achieving gross profitability twice, covering vehicle manufacturing costs
- Stock has recovered 66% from 2024 lows, rising from $8.40 to around $14 per share
- Key partnerships with Amazon and Volkswagen provide important revenue streams and development funding
- New lower-cost R2 vehicle planned for 2026 mass market launch following Tesla’s pricing strategy
Rivian Automotive shares climbed 5.98% recently as bullish options activity pushed the electric vehicle maker back into the spotlight. Calls traded at twice their expected volume while implied volatility increased.

The options surge comes as investors look ahead to Rivian’s November 6th earnings report. Market sentiment appears optimistic about the company’s financial performance.
Rivian’s stock remains down about 85% from its all-time highs reached during the EV boom. The company went public when Wall Street hysteria around electric vehicles was at its peak.
When that excitement faded, Rivian’s share price crashed hard. The stock hit a low of $8.40 in 2024, representing a 91% decline from its highs.
But the recovery has been notable. Shares have climbed roughly 66% from those lows to their current level around $14. This represents a material bounce for patient investors.
Building a Real Business
The company has made measurable progress in its core operations. Rivian has achieved gross profitability twice, meaning it generated enough revenue from vehicle sales to cover manufacturing costs.
While other expenses like research and development keep the company unprofitable overall, gross profit marks an important milestone. It shows Rivian can build vehicles economically at scale.
The company benefits from strategic partnerships that provide both revenue and funding. Amazon remains a major customer, purchasing delivery trucks that Rivian now sells to other clients as well.
Volkswagen represents another crucial relationship. The German automaker continues providing cash as Rivian hits development targets. Volkswagen plans to use Rivian’s technology in its own vehicles.
Production Scale and Future Plans
Rivian has successfully ramped up production to meaningful levels. This achievement allowed management to shift focus toward profitability improvements rather than just volume growth.
The manufacturing experience will prove valuable for the company’s next major launch. Rivian plans to introduce the R2, a lower-cost vehicle aimed at mass market consumers, in 2026.
This strategy mirrors Tesla’s approach of starting with premium vehicles before moving downmarket. The R2 could open up a much larger customer base for Rivian.
Current trading metrics show the stock carries a market cap of $17.45 billion. Average daily volume runs around 41 million shares, indicating active investor interest.
The technical sentiment signal shows a “buy” rating based on chart patterns. Year-to-date performance stands at positive 8.53%.
Competition in the EV space has intensified since Rivian’s early days. All major traditional automakers now produce electric vehicles, creating a crowded marketplace.
However, Rivian’s partnerships and production progress suggest the company may have staying power. The question remains whether it can reach sustainable profitability before running out of runway.
The stock continues trading well below its peak valuations from the IPO era. For aggressive growth investors, the current price might represent opportunity if Rivian executes its business plan successfully.
The company’s November earnings report will provide updated guidance on production targets and financial performance for the remainder of 2025.
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