TLDR
Ripple’s XRP remains central to its evolving strategy, even as it expands into custody, stablecoins, and prime brokerage.
Fidelity’s new stablecoin, FIDD, aims to compete with Ripple’s RLUSD and Tether’s USDT in the growing digital asset sector.
Ripple Prime’s launch boosts XRP’s role in offering comprehensive digital asset services for enterprise clients.
Ripple’s $1B acquisitions strengthen XRP’s position, focusing on cross-border payments and global financial system integration
Ripple’s executive Reece Merrick has confirmed that XRP continues to play a central role in the company’s evolving business strategy. Ripple is expanding into various sectors, including custody solutions, stablecoins, and prime brokerage. However, Merrick stated that XRP will remain at the heart of the company’s plans. This emphasis comes as Ripple continues to strengthen its position in the crypto market.
RIPPLE CONFIRMS $XRP IS THE CORE OF ITS FUTURE STRATEGY 🎯 pic.twitter.com/ASX0AfwHE6
— XRP Update (@XrpUdate) January 28, 2026
CEO Brad Garlinghouse previously shared similar sentiments in October 2025, following Ripple’s $1 billion acquisition of GTreasury and Hidden Road (Ripple Prime). He reaffirmed that XRP remains central to Ripple’s long-term objectives, urging the community to stay committed to the project. A significant update is expected in mid-February, where Ripple will outline XRP’s role in its growing ecosystem.
Fidelity Launches New Digital Dollar to Compete with Ripple and Tether
Fidelity, one of the largest asset managers in the world, has announced the launch of its new stablecoin, the Fidelity Digital Dollar (FIDD). Set to launch in early February, FIDD is designed to compete directly with Ripple’s RLUSD and Tether’s USDT in the stablecoin market. The token will be issued on Ethereum, positioning Fidelity as a significant player in the rapidly growing sector of digital assets and stablecoins.
The launch of FIDD comes after the passage of the GENIUS Act, which sets federal standards for reserve requirements for payment stablecoins. This gives Fidelity a competitive advantage, as the coin will be issued by Fidelity Digital Assets, a federally chartered national bank. This new entry into the market positions Fidelity to target the same enterprise clients that Ripple’s RLUSD has been focusing on, particularly in the cross-border payments sector.
Ripple’s Continued Expansion and Ripple Prime’s Role
Ripple’s expansion into new markets and services has been accompanied by a commitment to strengthening its core offering: XRP. With Ripple Prime’s launch, the company is moving into providing prime brokerage services, allowing clients to access a more comprehensive suite of digital asset services. Ripple’s recent partnerships and acquisitions have further solidified XRP’s place at the center of its business model.
Ripple’s commitment to XRP aligns with the broader trend of enterprise adoption of blockchain technologies. The company continues to work on integrating XRP into financial institutions’ payment systems, enabling faster and more efficient cross-border transactions. Ripple’s efforts to integrate XRP into various aspects of the global financial system could ensure its continued relevance in the blockchain ecosystem.
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