TLDR:
- Peloton Interactive Inc. (NASDAQ:PTON) is trading at $5.21 as of October 16
- The company reported better-than-expected FQ4 2024 results with revenue up 0.23% YoY
- Peloton is focusing on improving profitability and investing in innovation
- The company partnered with Truemed to allow HSA/FSA payments for equipment
- 38 hedge funds hold stakes in Peloton as of Q2 2024
Peloton Interactive Inc. (NASDAQ:PTON), the interactive fitness equipment and subscription-based fitness class provider, has been making headlines in the financial world. As of October 16, 2024, the company’s stock was trading at $5.21 per share, placing it among the US stocks trading under $10.
Peloton’s recent financial performance has shown signs of improvement. In its fiscal fourth quarter of 2024, the company reported better-than-expected results. Revenue increased by 0.23% year-over-year to $643.60 million, driven by a 2.3% increase in the subscription area. The company’s per-share loss narrowed to $0.08, indicating progress in its efforts to improve profitability.

One of the key factors contributing to these improvements was a 19% reduction in total sales and marketing expenses. The company’s secondary market delivered a 16% increase in paid connected fitness subscribers in the fourth quarter, while connected fitness revenue from the treadmill portfolio grew by an impressive 42%.
Peloton has been actively pursuing strategic initiatives to strengthen its market position. In June, the company launched a half-marathon training program, expanding its offerings to cater to long-distance runners.
More recently, Peloton partnered with Truemed to allow customers to use Health Savings Account (HSA) and Flexible Spending Account (FSA) dollars for equipment purchases. This collaboration aims to make fitness more affordable by providing tax-free payment options.
The company’s management has emphasized its focus on key strategic priorities, including improving profitability, investing in innovation, and exploring capital allocation strategies. Peloton aims to deliver stronger bottom-line results to support its investments in software, hardware, and content.
In the hedge fund world, Peloton has garnered significant attention. As of the second quarter of 2024, 38 hedge funds held stakes in the company, according to Insider Monkey’s database. This level of interest from institutional investors suggests that some market participants see potential in Peloton’s future prospects.
The Patient Capital Opportunity Equity Strategy reported in its first quarter 2024 investor letter that Peloton’s stock hit its lowest per-share valuation since going public in late March of that year. The company has taken drastic action to right-size its cost structure, expand sales channels, and test new ways to reinvigorate growth.
Despite these challenges, some investors believe that the value of Peloton’s business lies in its high-margin, sticky subscription segment. The company’s current valuation has led to speculation that it could either successfully turn things around or become a potential acquisition target.
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