TLDR
- MicroStrategy’s Michael Saylor signals another Bitcoin purchase, continuing eight weeks of consecutive buying by the company
- The company now holds 580,250 BTC worth over $60 billion, making it the largest known corporate Bitcoin holder
- Saylor warns that buying Bitcoin will become exponentially harder as institutional demand grows and supply remains limited
- Trump Media plans to allocate $500 million toward Bitcoin, while new company Twenty-One aims to hold 42,000 BTC
- President Trump signed an executive order creating a Strategic Bitcoin Reserve starting with 200,000 BTC
MicroStrategy co-founder Michael Saylor has signaled another Bitcoin purchase is coming for the company. He posted a Bitcoin chart on X with the message “Orange is my preferred color” to his 4.4 million followers.
Orange is my Preferred Color pic.twitter.com/rc9JIcJOAT
— Michael Saylor (@saylor) June 1, 2025
The post marks week eight of consecutive Bitcoin purchases by MicroStrategy during its latest buying period. The company has become synonymous with Bitcoin among many traders who view it as a proxy for the digital asset.
MicroStrategy’s most recent Bitcoin acquisition happened on May 26 when it bought 4,020 BTC for approximately $427 million. This purchase brought the company’s total holdings to 580,250 BTC.
According to Bitcoin Treasuries data, MicroStrategy is now the single largest known Bitcoin holder. The company’s Bitcoin holdings exceed the combined Bitcoin holdings of the US and Chinese governments.
The company’s Bitcoin investment strategy has generated over $20 billion in unrealized gains. According to SaylorTracker data, MicroStrategy’s Bitcoin investment is up over 50% from its purchase prices.
Institutional Demand Creates Supply Pressure
Speaking at the Bitcoin 2025 event, Saylor warned that acquiring Bitcoin will become exponentially harder over time. He believes rising global demand will outpace the available supply of Bitcoin.
Saylor described Bitcoin as “digital capital” whose moment has arrived. He stated that no external force can stop Bitcoin’s growth trajectory.
The MicroStrategy founder pointed to growing institutional interest from companies in the UK, South Korea, and Hong Kong. These companies are considering adopting similar Bitcoin treasury strategies.
Several major announcements support Saylor’s view of growing institutional demand. Trump Media confirmed plans to allocate $500 million toward Bitcoin purchases.
New Corporate Players Enter Market
A new public company called Twenty-One launched this week with backing from Tether, SoftBank, and Strike’s Jack Mallers. The company aims to accumulate 42,000 BTC in its treasury.
Twenty One plans to trade under $XXI and plans to start with a Bitcoin Treasury of 42,000 BTC – It compares itself directly with Strategy pic.twitter.com/0Wd6ebTbrI
— NLNico (@btcNLNico) April 23, 2025
If successful, Twenty-One would rank among the top three companies worldwide for Bitcoin holdings. This would place it behind MicroStrategy and ahead of other corporate Bitcoin holders.
President Trump recently signed an executive order creating a Strategic Bitcoin Reserve. The reserve would start with the 200,000 BTC currently held by the US government.
Vice President JD Vance supports the Bitcoin reserve as protection against inflation and excessive government power. The reserve represents a shift in US government policy toward Bitcoin.
Despite temporary price fluctuations, Saylor remains confident about Bitcoin’s long-term prospects. He stated that MicroStrategy plans to continue scaling up its Bitcoin purchases through improved operational efficiency.
Some major technology companies remain hesitant about Bitcoin treasury strategies. Microsoft has stated it will not allocate corporate funds to Bitcoin purchases.
However, Saylor believes companies that ignore Bitcoin could miss out on future growth opportunities. He thinks overlooking Bitcoin might prevent companies from participating in the next major technological advancement.
Debate has emerged over MicroStrategy’s proof of reserves practices. Some market participants question whether the company actually holds all the Bitcoin it claims to own.
Critics point to the absence of regular proof-of-reserve audits from MicroStrategy. They argue that transparency would provide better verification of the company’s Bitcoin holdings.
Saylor defends the company’s approach by citing security concerns about public audits. He argues that proof-of-reserve audits create risks for large institutions by exposing their wallets to potential threat actors.
The high transparency of public blockchains creates challenges for institutional adoption. Many business leaders cite this transparency as an impediment to putting operations on blockchain networks.
MicroStrategy continues its Bitcoin acquisition strategy despite these debates and market volatility.
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