TLDR
- Strategy now holds 687,410 BTC after $1.25B purchase on January 11.
- The firm started 2026 with 1,283 BTC bought for $115.97 million.
- Bitcoin price sits at $92,300 while Strategy’s average buy price is $75,353.
- Strategy stock dropped 52.67% over 12 months, now priced at $173.71.
Michael Saylor, chairman of Strategy, has shared a new post suggesting a possible upcoming Bitcoin purchase. The post featured a chart from StrategyTracker and the phrase “Bigger Orange,” hinting at a larger Bitcoin move.
The post came shortly after the firm bought 13,627 Bitcoin for $1.25 billion on January 11. This followed a smaller purchase of 1,283 BTC on January 4 for $115.97 million. Together, these purchases mark the start of an active 2026 for the firm.
Bitcoin Reserve Grows as Market Value Rises
Strategy now holds a total of 687,410 Bitcoin. The average purchasing price for the holdings is $75,353 per coin, based on StrategyTracker data. With Bitcoin currently priced at $92,300 according to Coinbase, the firm’s reserve is in profit.
These purchases strengthen Strategy’s position as one of the largest corporate holders of Bitcoin. The company’s strategy remains focused on growing its reserve.
Saylor has used similar online posts in the past to signal purchases or ongoing interest in Bitcoin. His latest message continues that trend without directly confirming the next buy.
Stock Performance and Capital Strategy
Despite the rising value of its Bitcoin holdings, Strategy’s stock has declined. Over the last 12 months, its share price has fallen by 52.67%, now trading at $173.71 as of January 16, according to Yahoo Finance.
To fund its Bitcoin buys, the firm has used methods like issuing short-term debt through convertible notes. This strategy has helped raise large amounts of capital over time without immediate pressure to sell shares.
Debt Conversions Set to Begin in 2027
While the Bitcoin reserve is currently valued above cost, Strategy faces upcoming financial challenges. Debt holders will be allowed to convert billions in notes starting in late 2027 and into 2028.
This will require the firm to secure additional capital or consider new approaches. In past statements, Strategy said it has enough resources to manage these future events. The company also noted it may sell a portion of its holdings if needed.
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