TLDR
- Strategy now holds 607,770 BTC worth $72.5 billion, making it the largest public Bitcoin holder.
- In 2025, Strategy acquired 93,191 BTC, adding $11.1 billion to its Bitcoin position.
- Strategy’s Bitcoin holdings earned a 20.8% yield in 2025, with a 0.9% quarterly gain.
- In 2024, Strategy added 140,538 BTC, increasing its holdings by $13.1 billion.
Michael Saylor, the CEO of Strategy, has put an end to months of speculation regarding the company’s Bitcoin strategy. With the latest figures revealed, it is clear that the company’s Bitcoin accumulation plan is now central to its operations.
Strategy, which already holds a massive $73 billion worth of Bitcoin, continues to expand its position without any signs of stopping. The company’s approach, marked by steady accumulation, has evolved into one of the most aggressive and consistent Bitcoin strategies seen in the corporate world.
Strategy’s Dominance as the Largest Public Bitcoin Holder
Strategy has become the largest public Bitcoin holder, with a total of 607,770 BTC. This Bitcoin stash is now valued at around $72.5 billion, making Strategy’s position in the crypto market unmatched by any other public firm.
Since the company’s entry into Bitcoin in August 2020, its strategy has remained consistent, focusing purely on accumulation without engaging in any active trading. The latest data shows that in 2025 alone, the company has acquired 93,191 BTC, valued at approximately $11.1 billion.
$MSTR has generated a BTC Gain of ₿93,191 YTD, worth $11.1 billion. In the first three weeks of July, we achieved a BTC Gain of ₿5,668 worth $676 million. pic.twitter.com/t6CiPUipEl
— Michael Saylor (@saylor) July 22, 2025
The first three weeks of July 2025 saw the company adding 5,668 BTC, worth about $676 million. The year-to-date yield on its Bitcoin holdings stands at 20.8%, with a quarterly gain of 0.9% already secured. Strategy’s approach is not reactive to market fluctuations; instead, it continues its long-term strategy regardless of short-term volatility.
Bitcoin Integrated Into Strategy’s Core Financial Model
Bitcoin has become more than just a financial asset for Strategy; it is now a central element of its business model. With more than $66 billion tied directly to Bitcoin, the company has integrated this cryptocurrency into its core financial strategy.
The firm’s Bitcoin holdings are no longer a side project or hedge; they are a fundamental part of how the company conducts its business and plans for the future.
Michael Saylor’s decision to integrate Bitcoin as a core component of Strategy’s financial strategy signals his confidence in the cryptocurrency as a store of value. “This is not just a case study anymore.
It’s a roadmap for corporate treasuries that have not yet entered the market,” Saylor explained in his recent statements. The company’s Bitcoin vault has effectively shifted Strategy’s identity from a traditional software company to a Bitcoin-focused entity.
Long-Term Commitment Despite Market Volatility
Despite Bitcoin’s known volatility, which saw a 47% historical volatility over the past year, Strategy remains committed to its accumulation strategy. The company shows little concern for the market’s ups and downs.
Even with implied volatility at 43%, indicating expectations of significant price movements, Saylor and his team have stayed focused on long-term goals. In 2024, Strategy added 140,538 BTC to its holdings, contributing $13.1 billion to its portfolio and achieving an annual yield of 74.3%.
Strategy’s Bitcoin holdings represent more than just a financial asset; they are a long-term bet on Bitcoin’s future growth and stability. For Saylor, the key is not to time the market but to accumulate over time, reinforcing his commitment to Bitcoin’s future as a global store of value. “The market can move as it pleases. Our strategy remains the same,” said Saylor, confirming that the company is in this for the long haul.
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