TLDR
Metaplanet holds 15,555 BTC worth $1.68B and targets 210,000 BTC by 2027.
The firm added 2,204 BTC on July 7 for $237M at $107,700 average price.
Metaplanet’s 2025 stock surged 345%, tracking its Bitcoin strategy and treasury growth.
It plans to use Bitcoin as collateral to acquire a digital bank in Japan.
Metaplanet, a Tokyo-listed company with a growing Bitcoin treasury, is preparing for the next phase of its corporate strategy. After building a strong BTC reserve, the firm plans to use its Bitcoin as collateral to acquire cash-generating businesses, including a possible digital bank in Japan.
This approach follows its transition from a traditional hotel operator into a Bitcoin-focused corporate structure. CEO Simon Gerovich described the company’s strategy in a recent interview with the Financial Times, stating that they are moving quickly to gain a lead in Bitcoin holdings. “We need to accumulate as much Bitcoin as we can… to get to a point where we’ve reached escape velocity,” he said.
Metaplanet Expands Beyond Accumulation Strategy
Metaplanet began acquiring Bitcoin in 2024 to hedge against inflation, using capital originally focused on the hospitality industry. As of July 2025, the company holds 15,555 BTC, valued at approximately $1.68 billion, based on a purchase price averaging $99,985 per coin. On July 7, it added 2,204 BTC for $237 million at an average price of $107,700.
The company has outlined a target to grow its Bitcoin holdings to over 210,000 BTC by 2027, representing 1% of the maximum Bitcoin supply. The firm’s strategy closely mirrors that of U.S.-based Strategy, led by Michael Saylor, which currently holds over 597,000 BTC.
CEO Gerovich explained that the Bitcoin reserves would serve as collateral to access financing. “We’ll get cash that we can use to buy profitable businesses,” he said. He noted that this expansion may include the acquisition of a digital bank in Japan, which would align with the company’s goal of improving financial services through Bitcoin-related innovation.
Digital Banking Seen as a Strategic Fit
Metaplanet’s interest in acquiring a digital bank is part of its broader plan to integrate Bitcoin into mainstream business services. Gerovich emphasized the firm’s intention to focus on businesses that complement its Bitcoin-centric approach. He said the aim would be to provide better digital banking options than those available to retail customers today.
The idea of using Bitcoin as a financing tool is still new in traditional banking circles. However, financial institutions have started to experiment with crypto-backed lending. In April, Standard Chartered and OKX launched a pilot allowing institutions to use crypto and tokenized money market funds as collateral.
Metaplanet has stated it will not pursue convertible debt to fund its next phase. Instead, it is considering preferred shares. Gerovich noted, “I don’t want to have to pay back the money in three, four years’ time and have [repayment] linked to an arbitrary share price.”
Corporate Performance Linked to Bitcoin Strategy
Since shifting its focus to Bitcoin, Metaplanet’s stock has gained over 345% in 2025, pushing its market valuation above $7 billion. This growth comes despite limited operating revenue from its original hospitality business. The stock’s performance has tracked closely with the rise in Bitcoin price and the company’s expanding crypto treasury.
The firm has become one of the top public holders of Bitcoin, surpassing even Coinbase in total BTC holdings earlier this year. According to data from BitcoinTreasuries.net, Metaplanet ranks among the highest Bitcoin-holding companies globally.
Its strategy has drawn attention from both traditional investors and the cryptocurrency community, as more firms explore asset-backed models involving Bitcoin. Gerovich described the company’s pace as part of a broader competitive push, saying, “We think of it as a Bitcoin gold rush.”
Long-Term Goals and Next Steps
Metaplanet plans to continue growing its Bitcoin position in the near term. At the same time, it is preparing to execute acquisitions using BTC as a key financial asset. The company sees its Bitcoin balance sheet as a tool to secure future business deals, particularly those that generate recurring cash flow.
The acquisition of a digital bank would mark a new direction for Metaplanet and test its strategy of using digital assets to enter regulated financial sectors. As more companies begin to experiment with crypto-backed financial tools, Metaplanet’s next move will be closely watched by both institutional and retail observers.
Stay Ahead of the Market with Benzinga Pro!
Want to trade like a pro? Benzinga Pro gives you the edge you need in today's fast-paced markets. Get real-time news, exclusive insights, and powerful tools trusted by professional traders:
- Breaking market-moving stories before they hit mainstream media
- Live audio squawk for hands-free market updates
- Advanced stock scanner to spot promising trades
- Expert trade ideas and on-demand support
