TLDR
Metaplanet now holds 11,111 BTC, surpassing Coinbase to rank 9th globally among corporate bitcoin holders.
Tokyo’s Metaplanet boosts its BTC stash to 11,111, aiming for 30,000 by year-end.
Metaplanet spends $117M on 1,111 BTC, pushing total bitcoin holdings past Coinbase.
With 11,111 BTC, Metaplanet outpaces Hut 8 and Coinbase in corporate bitcoin rankings.
Japan-based Metaplanet has acquired an additional 1,111 bitcoin, pushing its total holdings to 11,111 BTC. With this purchase, the Tokyo-listed company has overtaken Coinbase in terms of corporate bitcoin ownership, becoming the ninth-largest holder worldwide.
The firm disclosed the transaction on Monday morning in Asia. The 1,111 BTC were purchased at an average price of approximately $106,408 per Bitcoin, totaling over $117 million. This buy comes just one week after the company reached its previous goal of holding 10,000 BTC.
Progress Toward New Year-End Target of 30,000 BTC
Metaplanet initially aimed to hold 10,000 BTC by the end of 2025. However, after reaching that milestone earlier this month, the company revised its goals. It now targets 30,000 BTC by the end of 2025, 100,000 BTC by 2026, and 210,000 BTC by 2027.
According to CEO Simon Gerovich, the total 11,111 BTC were acquired at an average cost of $95,869 per coin. This means the company has spent around $1.07 billion on its bitcoin treasury so far. At current market prices, its holdings are valued at over $1.12 billion.
*Metaplanet Acquires Additional 1,111 $BTC, Total Holdings Reach 11,111 BTC* pic.twitter.com/7ceEeSh1X4
— Metaplanet Inc. (@Metaplanet_JP) June 23, 2025
Metaplanet’s Bitcoin strategy has drawn comparisons to U.S.-based MicroStrategy, which also holds a large BTC reserve. The company’s aggressive purchasing pattern signals a strong focus on digital assets amid growing institutional interest in Bitcoin.
Corporate Bitcoin Holdings and Market Position
With its recent acquisition, Metaplanet has surpassed Coinbase, which previously held fewer than 11,000 BTC. This change moves Metaplanet into the ninth position among global corporate bitcoin holders, based on available data.
Although Bitcointreasuries.net has not yet updated Metaplanet’s holdings, the addition of 1,111 BTC would also place it ahead of Canadian bitcoin miner Hut 8. As of the last update, Hut 8 held around 10,273 BTC.
The firm’s growing position among global corporations signals a trend of non-crypto companies adding large bitcoin reserves. The market has seen increased participation from firms outside the traditional finance and technology sectors.
Stock Performance and Market Conditions
Metaplanet’s shares traded at 1,718 yen ($11.72) as of 11:30 a.m. Monday in Tokyo, reflecting a 3.54% drop on the day. Despite the decline, the stock remains up 393% since the beginning of 2025, according to Yahoo Finance.
Bitcoin’s price experienced a drop over the weekend following geopolitical tensions after the U.S. struck several nuclear sites in Iran. This event drove Bitcoin price to a weekend low of $98,000 before it rebounded above $101,000.
Metaplanet purchased the latest BTC tranche at an average of $105,681, slightly below the peak market rates seen in recent months. The company continues to average down its total cost per bitcoin, currently sitting at around $95,700.
The ongoing volatility in the bitcoin market has not deterred the company from sticking to its accumulation plan. As Metaplanet expands its holdings, it maintains a steady strategy focused on long-term bitcoin storage.
Strategic Growth in Bitcoin Holdings
The hotel and hospitality company has increasingly positioned itself as a bitcoin treasury firm. It now holds more bitcoin than several mining and technology companies involved directly in the cryptocurrency space.
Simon Gerovich, the CEO, has stated publicly that the firm views bitcoin as a long-term asset. “We are building toward a future where bitcoin plays a central role in treasury strategy,” he said in a previous statement.
As it advances toward its new targets, Metaplanet has signaled no intention of slowing its purchasing pace. With continued buys and clear benchmarks, the company is setting a path that may attract similar moves from other listed firms in Asia.
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