TLDR
- Metaplanet purchased 103 BTC for $11.6M, raising total holdings to 18,991 BTC.
- The firm’s average Bitcoin cost stands at $102,712 per coin.
- Metaplanet’s stock rose 4% after the Bitcoin buy announcement.
- MicroStrategy recently added 430 BTC, now holding over 629,000 BTC.
Japan’s Metaplanet has added another $11.6 million worth of Bitcoin to its balance sheet, continuing its aggressive buying strategy. The move comes just days after MicroStrategy founder Michael Saylor referred to Bitcoin as being “on sale,” which many interpreted as a signal for upcoming purchases. Metaplanet’s stock rose following the announcement, while Bitcoin’s market price stayed mostly unchanged.
Metaplanet Adds 103 BTC to Its Balance Sheet
Metaplanet confirmed the purchase of 103 Bitcoin, spending ¥1.74 billion (around $11.6 million). The coins were acquired at an average price of $113,491 per Bitcoin. This new investment brings the company’s total Bitcoin holdings to 18,991 BTC.
According to Metaplanet’s report, it has now spent roughly $1.95 billion on Bitcoin, with an average cost of $102,712 per coin. This puts the company among the top public Bitcoin holders globally. Data from Bitcoin Treasuries shows Metaplanet is now the seventh-largest public holder of Bitcoin.
The timing of this purchase came shortly after a post from Michael Saylor, where he wrote on X, “Bitcoin is on Sale.” His post included a chart from MicroStrategy’s Bitcoin acquisition history, suggesting more purchases were expected. Days later, MicroStrategy acquired 430 BTC worth $51.4 million, increasing its total Bitcoin holdings to 629,376 BTC.
Stock Gains While Bitcoin Price Holds Steady
Following the Bitcoin acquisition, Metaplanet’s stock price rose by over 4%, closing at 878 yen. Investors responded positively to the news, reinforcing confidence in the company’s digital asset strategy.
Meanwhile, Bitcoin’s price remained stable. It is currently trading near $112,000 after dropping to around $110,000 over the weekend. There was no major reaction in Bitcoin’s market value following Metaplanet’s announcement.
Despite limited price movement, more companies continue to add Bitcoin to their treasuries. This trend includes both public firms and high-profile investors. Recent comments from Eric Trump, who referred to himself as a “Bitcoin Maxi,” also gained attention. He stated that Bitcoin could reach $175,000 by the end of 2025.
Metaplanet’s decision appears to align with a broader strategy among institutions aiming to hold more Bitcoin. Its growing balance sheet suggests it may be buying on a regular schedule, though the company has not confirmed a set frequency.
Bitcoin Strategy Yields Strong Returns for Metaplanet
Metaplanet’s investment performance shows high returns from its Bitcoin holdings. The firm reported a 95.6% gain in the first quarter of 2025. From July to mid-August 2025, returns slowed to 29.1%, but the second quarter ended with a strong 129.4% gain.
These figures suggest that the company has made timely purchases during both high and low price periods. It has managed to stay profitable despite Bitcoin’s market volatility.
Metaplanet’s long-term Bitcoin strategy comes at a time of ongoing economic uncertainty in Japan. With the yen weakening, companies like Metaplanet are exploring alternative stores of value. Bitcoin appears to be one of the preferred assets.
The company’s steady approach has placed it ahead of several global firms in terms of BTC holdings. It now trails only a few major players like Riot Platforms and Bullish, backed by Peter Thiel.
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