Kooc Media Expands PR Services for Web3 and Crypto Gaming Sites

Kooc Media, a PR distribution agency specialising in crypto, fintech and iGaming, has expanded its services to cover the growing crossover between Web3 technology and crypto gaming. The agency now offers dedicated PR packages for crypto casinos, blockchain-based sportsbooks, GameFi projects and other Web3 gambling platforms looking to build credibility and reach new audiences through guaranteed media coverage.

The expansion comes as crypto gaming continues to grow rapidly. More online casinos and betting platforms now accept Bitcoin, Ethereum and other cryptocurrencies, while a new wave of blockchain-native gambling sites built on smart contracts and decentralised protocols are entering the market. These projects face unique PR challenges that traditional agencies are often not equipped to handle.

“The line between Web3 and online gambling is getting thinner every year,” said Michelle De Gouveia, spokesperson for Kooc Media. “Crypto casinos and blockchain gaming platforms need PR partners who understand both industries. That means knowing how crypto media works, how gambling regulations affect coverage, and where these audiences actually spend their time online. We have been working in both spaces since 2017, so this expansion is a natural fit for us.”

Why Web3 and Crypto Gaming Need Specialist PR

The crypto gaming sector sits at the intersection of two industries that mainstream PR agencies tend to avoid. Cryptocurrency projects already face restrictions on many advertising platforms, and online gambling adds another layer of complexity. Many major publications will not cover gambling-related content, and crypto gambling projects often struggle to find media outlets willing to publish their announcements.

This is where Kooc Media’s model differs from most PR agencies. The company operates its own network of news websites, including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. Because Kooc Media owns these publications, it can guarantee placements for clients rather than relying on pitching journalists at external outlets who may reject gambling or crypto content outright.

For crypto gaming projects specifically, this means press releases and sponsored articles can go live the same day, published on real news sites with established domain authority. This gives new crypto casinos and Web3 gaming platforms immediate visibility in search engines and across social media, which is critical in an industry where timing often determines success.

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What the Expanded Services Include

Kooc Media’s expanded crypto PR services now include dedicated packages for Web3 gaming and crypto gambling projects. These packages cover press release writing, publication across Kooc Media’s in-house news network, and distribution through the agency’s wider partner network, which includes hundreds of websites and thousands of syndicated outlets.

Depending on the package selected, press releases can also be distributed through major financial and business newswires. This means placements can appear on sites such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds, alongside coverage on Kooc Media’s own publications.

The agency’s gambling PR packages are designed specifically for online casinos, sportsbooks, poker platforms and betting sites that operate with cryptocurrency. These packages include guaranteed publication, full reporting with live links to every placement, and optional homepage features on Kooc Media’s network sites for additional exposure.

Services available to crypto gaming clients include:

• Press release writing and editing by Kooc Media’s internal editorial team
• Guaranteed publication across in-house crypto and finance news sites
• Newswire distribution to partner outlets and major financial media networks
• Sponsored articles and long-form content placements
• Homepage placements on network sites for increased visibility
• Full campaign reporting with live links to every published article

All packages include managed PR creation, meaning clients do not need their own marketing team to launch a campaign. Kooc Media handles everything from drafting the press release to distribution and reporting.

Targeting the Right Audiences

One of the biggest challenges for crypto gaming projects is reaching the right people. Generic business newswires can deliver volume, but the readers of a mainstream business publication are not necessarily the same people searching for new crypto casinos or blockchain poker sites.

Kooc Media addresses this by combining broad newswire distribution with targeted placements on crypto-specific and gambling-specific publications. Articles published on sites like Blockonomi and CoinCentral reach readers who are already active in the cryptocurrency space, while placements on gambling-focused outlets connect with players and bettors looking for new platforms.

This dual approach means crypto gaming clients get both the authority signals that come from appearing on major news sites and the targeted traffic that comes from niche crypto and gambling publications. For search engine optimisation, this combination of high-authority backlinks and relevant niche coverage can have a significant impact on rankings for competitive keywords like “crypto casino,” “Bitcoin gambling,” and “Web3 betting.”

The Growth of Crypto Gambling

The timing of Kooc Media’s expansion reflects the broader growth of the crypto gambling market. Industry estimates suggest that crypto gambling has grown steadily year on year, driven by increasing cryptocurrency adoption, demand for anonymous and fast-payout betting options, and the development of provably fair gaming powered by blockchain technology.

New crypto casino launches continue to accelerate, and established gambling operators are adding cryptocurrency payment options to stay competitive. At the same time, fully decentralised gambling platforms built on blockchain networks are attracting attention from both players and investors.

This growth has created strong demand for PR services that understand the specific needs of crypto gambling operators. Projects in this space need to build trust quickly, reach crypto-native audiences, and establish a presence in search results for gambling and crypto-related keywords. Traditional PR approaches often fall short because they lack access to the right publications and do not understand the regulatory sensitivities involved.

“Crypto gaming is one of the fastest-growing sectors we work with,” said De Gouveia. “These projects move fast and they need PR that keeps up. Our model of guaranteed same-day placements across our own publications, combined with wider newswire distribution, gives crypto gaming clients the speed and reach they need to compete.”

About Kooc Media

Kooc Media is a PR distribution agency founded in 2017, specialising in the crypto, fintech, technology and iGaming industries. The agency operates its own network of news websites and offers full newswire distribution through a large partner network. Services include press release writing, guaranteed media placements, sponsored articles, homepage features and full campaign reporting. Kooc Media serves crypto projects, token launches, fintech companies, online casinos, sportsbooks and Web3 startups worldwide.

For more information, visit https://kooc.co.uk.

Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.