TLDR
- Innovative Eyewear (LUCY) stock rose 49% on January 7, 2026, with trading volume reaching $75 million
- Company reported 65% full-year sales growth to $2.7 million and Q4 sales of $1 million, up 45% year-over-year
- Entire executive team announced plans to purchase shares in the open market
- Company launched new Reebok sport smartglasses and Lucyd Boosters audio accessory
- Internal analysis shows company holds 44% market share of smart safety glasses on Amazon
Innovative Eyewear Inc. stock jumped 49% on Wednesday, January 7, 2026, after the company announced record sales growth and plans by executives to buy shares. Trading volume reached approximately $75 million, making LUCY one of the most-searched tickers on Quiver Quantitative’s platform.
The Miami-based smart eyewear company reported preliminary unaudited Q4 2025 sales of about $1 million, a 45% increase compared to Q4 2024. Full-year 2025 sales came in at an estimated $2.7 million, up 65% from $1.6 million in 2024.
Innovative Eyewear makes smart glasses under the Lucyd, Lucyd Armor, Reebok, Eddie Bauer, and Nautica brands. The company’s products feature Bluetooth audio that allows users to connect to digital assistants including ChatGPT while maintaining vision correction and protection.
Innovative Eyewear, Inc., LUCY
Executive Team Signals Confidence
CEO Harrison Gross, CFO Oswald Gayle, COO Joaquin Abondano, CTO Eric Cohen, and Chief AI and Growth Officer Konrad Dabrowski all announced their intent to purchase shares in the open market. The timing and amounts remain subject to market conditions and insider trading policy compliance.
Gross stated that the company believes its operational progress isn’t reflected in the current stock price. The company cited internal analysis showing it holds approximately 44% market share of smart safety glasses on Amazon.com.
Innovative Eyewear is the only smart safety eyewear on Amazon with full safety certification in both the U.S. and Canada. The company combines smart functionality with vision correction and protection across optical, sunglass, sporting goods, and safety eyewear markets.
New Product Launches and Market Expansion
The company recently introduced two new light-adaptive sport smartglasses under the Reebok Powered by Lucyd collection. These products target gym and indoor sports environments.
Innovative Eyewear also launched Lucyd Boosters, a new accessory designed to enhance audio performance in noisy settings. The product aims to provide better sound clarity in bustling gyms or outdoor sports with crowd noise.
The company plans to participate in industry events by early 2026 to display its tech-enabled eyewear to a larger audience. Gross pointed to 2025 efforts building a global fulfillment network as positioning the company for faster deployment.
Shares closed at $1.74 on December 11, 2025, according to recent financial data. The stock’s current ratio stands at 12, indicating the company can cover its short-term liabilities.
The company’s EBIT margin is -325.1% and its gross margin is 22.8%. The pre-tax profit margin is -462.9%, and return on assets is -66.01%.
Gross expressed optimism for “substantial placements with national, well-recognized chains during 2026.” The CEO said the performance reflects growing awareness of the company’s brand portfolio and increasing demand for eyewear that integrates smart features.
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