Hertz Global Holdings (HTZ) Stock: Hertz Partners with Amazon to Sell Fleet Vehicles Online

TLDR

Table of Contents

Hertz stock jumped 9% after announcing a partnership to sell used cars through Amazon Autos
Hertz becomes Amazon’s first fleet customer, offering thousands of used vehicles from brands like Ford, Toyota, and Chevrolet
Sales launch in Dallas, Houston, Los Angeles, and Seattle metro areas with plans to expand to 45 locations nationwide
Customers can browse, finance, and purchase vehicles online then pick them up at Hertz locations
Carvana stock fell 5.3% on the news as investors see Amazon as new competition in online car sales

Hertz stock surged 9% to $5.67 in early trading after the rental car company announced a new partnership with Amazon. The deal makes Hertz the first fleet customer on Amazon Autos.

The partnership allows customers to browse and purchase thousands of used vehicles from Hertz’s fleet directly through Amazon’s platform. Vehicles include popular brands like Ford, Toyota, Chevrolet, and Nissan.

Customers can complete the entire purchase process online, including financing options. After buying, they pick up their vehicles at designated Hertz locations.

Hertz to sell used vehicles online through Amazon Autos partnership https://t.co/iWtzAnNw31
— CNBC (@CNBC) August 20, 2025

The service launches today in four major metropolitan areas. Dallas, Houston, Los Angeles, and Seattle will be the initial markets.

Hertz plans to expand the program to all 45 of its Car Sales locations nationwide. The company operates these dedicated used car sales centers separate from its rental operations.

“Our goal is to reimagine the car-buying experience and meet customers where they are,” said Jeff Adams, executive vice president of Hertz Car Sales. He called Amazon “the ideal partner” for reaching customers on a trusted marketplace.

Amazon’s Growing Auto Business

Amazon Autos already partners with traditional dealers to list vehicle inventory online. The platform works similarly to established sites like Autotrader.com or Cars.com.

Hertz represents Amazon’s first fleet partner in this space. Fleet vehicles typically offer advantages like regular maintenance records and known service histories.

Fan Jin, Global Head of Amazon Autos, said the collaboration expands vehicle selection while maintaining Amazon’s simple shopping experience. The partnership gives Amazon access to well-maintained fleet vehicles.

Market Impact on Competitors

The news affected other players in the online car sales market. Carvana stock dropped 5.3% to $326.05 in premarket trading as investors viewed Amazon as new competition.

Cars.com stock remained unchanged at $12.24 despite the potential competitive threat. The company operates one of the largest online automotive marketplaces.

Amazon has a track record of disrupting established industries when it enters new markets. Grocery stocks fell earlier this week after Amazon announced expanded same-day delivery plans.

Rental car companies regularly buy and sell vehicles as part of normal operations. They refresh their fleets by selling older vehicles and purchasing new ones.

The partnership could help Hertz achieve better profit margins on vehicle sales. Online platforms sometimes offer more efficient distribution than traditional dealer networks.

Hertz stock has gained 42% year-to-date despite trading well below its post-Covid peaks near $35 per share. The company has worked to rebuild after emerging from bankruptcy in 2021.

The broader market showed weakness Wednesday morning. S&P 500 futures fell 0.1% while Dow Jones Industrial Average futures remained flat.

Amazon stock declined 0.6% to $226.66 as the broader tech sector faced selling pressure. The partnership represents a small part of Amazon’s overall business operations.

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